Conversion-Driven Search Engine Optimization
Need search engine optimization proven to propel revenue? Discover how our unique conversion-driven SEO methodology not only propels website traffic but also leads and sales.
Effective search engine optimization is proven to dramatically increases website traffic, leads and sales. But in today’s mobile age, customer search behavior has evolved and old SEO tactics no longer work. The “customer buying journey” now occurs over a variety of devices — desktop PCs, tablets and smartphones… and over a variety of digital channels — search engines, local directories, social media, maps and ratings and review sites.
Achieving top search engine rankings today requires a new way of thinking, advanced tactics and an expert SEO agency with a proven track record of success.
Our Unique SEO Methodology
Studies show that over 87 billion searches are performed every month and that 89.82% of people click links on the first page of the search results. If your target customers don’t find your business listed on the first page, they’re certainly finding your competition.
We consult with you to understand your specific business goals, your audience and your competition. We then develop a custom SEO strategy guaranteed to deliver a dramatic increase in website traffic and conversions.
Our unique Performance SEO Methodology, is a complete integrated approach, which incorporates on-site SEO, content marketing, social media optimization, search optimized web design and conversion rate optimization. If appropriate, we also we also analyze the performance of your paid search (PPC) campaigns to ensure proper alignment.
The overall goal is to not only increase the quantity but also the quality of your website traffic to maximize the volume of visitors that convert into leads and sales.
AIS Media’s SEO Services
Successful SEO starts with the SEO Audit, which reviews all the technical aspects that influence search engine rankings. It identifies the status of your website and required actions. Our SEO audit examines your site code, checks for performance issues and search engine crawlability. It also identifies any missed opportunities for known ranking elements within your site, its structure and its pages.
Our SEO experts then take the time to develop a custom SEO strategy that aligns your business with your ideal customers at the precise moment they’re searching for the products or services you offer.
Whether you’re in the process of a website redesign and want to make sure it’s properly search engine optimized from the start, or you need your existing site fine-tuned to rank higher in search engines, AIS Media can help.
AIS Media’s SEO strategy includes:
- Technical SEO Audit
- Competitor Keyword Research
- Website Optimization Plan
- Content Development Requirements
- Reporting & Recommendations
On-Site SEO is the process of resolving technical issues that adversely affect how search engines index your website. Even a relatively small amount of technical issues can cause search rankings to plummet.
We begin by conducting a comprehensive technical audit, which identifies all technical issues in a clear itemized report. We then closely collaborate with your IT team to perform required modifications, optimizing every element of your website to increase your visibility and rankings for your target keywords. Upon completion, we perform a second audit to ensure proper implementation and provide a clear before/after report.
Off-site SEO is both an art and a science of increasing your website’s authority over time to maximize the long-term value of SEO services. Successful off-site SEO involves acquiring high-quality inbound links and encouraging visitors to share your website content via social media.
Websites with a high volume of organic links from other websites tend to rank higher in organic search results pages (SERPS) because they’re considered more trustworthy. In addition, “social signals” (Google’s +1s, Tweets and Likes) now also influence search engine rankings.
Our team of Google Certified experts leverages over 16 years of SEO experience, a suite of cutting-edge SEO tools, and our trusted network of websites and directories to create high-quality links and promote social sharing.
Unlike companies that create a high volume of irrelevant links using automated scripts and “bots” (which routinely get websites blacklisted on Google), our SEO experts closely adhere to Google’s SEO guidelines and only build organic links on relevant sites that drive high-quality website traffic.
Our off-site SEO services include:
- High-value SEO link building
- Local directory listings & optimization
- Social media optimization & sharing
- Reputation monitoring
Nearly half of all Americans today use their smartphone as a search tool. When they do, their intent is usually different than when they search from their desktop PC. Most mobile searches tend to be locally oriented and performed towards the end of the customer decision journey – many mobile searchers are ready to buy, making them extremely valuable to your business. Consider these vital facts:
- 79% of smartphone users use their smartphones to help with shopping.
- 71% of smartphone users that see TV, press or online ad, do a mobile search for more information, but 79% of large online advertisers still do not have a mobile optimized site.
Since most searches on mobile devices are geo-targeted, mobile SEO requires a different strategy, appropriate keywords and proper mobile web design.
AIS Media takes these facts into consideration during development of your mobile SEO strategy. We audit your current website traffic, evaluate your website’s mobile readiness, and provide you a clear written action plan. If requested, our award-winning web design team can also design a mobile-ready website to help you maximize your local SEO results, traffic and sales.
A recent Google study shows that 99% of respondents search on their smartphone and 40% of all searches are locally focused. AIS Media’s local SEO service gets your company ranked for local keywords and properly positions you where your potential customers search.
Nine out of ten people looking for a local restaurant, store, or business will use search engines to first check its ratings and reviews. Google+ Local optimization will help customers find your company information as well as your local ratings. This can significantly drive not just your website traffic but also your local brand awareness, authority and retail traffic.
Geo-targeting is the process of website optimization for local searches. It requires the use of specialized tools, coding techniques and processes to give search engines an accurate indication of your physical location(s).
Local Business Directory Listings
AIS Media gets your business listed in over 35 local search directories such as Yelp, Yellow Pages, Merchant Circle, City Search, Bing Local, Yahoo Local and many others. These directory listings not only help drive website traffic but also create valuable inbound links, which increase search rankings and traffic.
Your website content plays a critical role in both search engine optimization (SEO) and website visitor conversion. Website content includes copy, illustrations, infographics, videos, blog articles, press releases – anything that engages your target audience both emotionally and logically, “pulling” them through their decision journey.
AIS Media offers content strategy, direct response copy writing, content development and consulting services. Our professional copy writers and content marketing experts consider SEO best practices to ensure your target customers find your content at the precise moment they’re searching online for the products or services you offer.
Our SEO copy writing services include:
- SEO content strategy & consulting
- SEO best practice copy writing
- Direct response copy writing (to drive actions and maximize conversions)
- Copy editing & optimization
- Content development & optimization
Google updates their search algorithm over 500 times a year, so, literally, SEO best practices evolve daily. We keep on top of the latest SEO trends and adjust our SEO strategy accordingly.
You receive attractive, detailed SEO performance reports in a presentation-ready format to make it easy for you to demonstrate the value and progress of your SEO program with your team and superiors. Of course you can always Google your website and see the difference first-hand.
- Monthly ranking report
- Website traffic
- Keyword positions
- Keyword trends
- One-on-one consultation
Whether you’re in the process of a website redesign and want to make sure it’s properly search engine optimized from the start, or, you need your existing website fine-tuned to rank higher in search engines, AIS Media can help. In fact, Google states:
“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up.”
Here are just a few examples of the type of results we consistently achieve for our clients and what you too can expect.