Pioneering Market Success: Wake Forest Innovations Doubles Revenue with Website Launch

Wake Forest Innovations was created in 2012 as a new operating division of Wake Forest Baptist Medical Center. As the Wake Forest Baptist Medical Center and Wake Forest University commercialization arm, Wake Forest Innovations supports scholarship, investing in the […]

Mobile First Digital Marketing

In part three of our four part webinar series, Transformation2015, we explored “Mobile First Digital Marketing.”
There’s been a lot of talk recently about “mobile-first,” and rightfully so. Customers have a longstanding and well-documented love affair with their mobile devices. […]

Top 6 Mobile Marketing Strategy Dos and Don’ts

Rising from a small rumbling just a few years ago, mobile marketing has now grown into the latest golden ticket to online marketing success. Mobile devices are now delivering 42 percent of the organic search traffic across Google, Yahoo […]

The New Content Marketing Blueprint

In part two of our four part webinar series, Transformation2015, the “The New Content Marketing Blueprint,” attendees learned the essential elements to drive traffic, leads and sales through content marketing.

Do you have a content marketing strategy in place for […]

Top Digital Marketing Trends for 2015

Must-know tactics to outsmart your competition

In part one of the four part webinar series, Transformation2015, the “Top Digital Marketing Trends for 2015,” attendees learned the biggest digital marketing trends, techniques and technologies driving business performance this year.

How well are […]

New 4-Part Webinar Series: Transformation2015

The definitive new trends driving digital marketing performance

These are exciting times to be involved with digital marketing. Our discipline is undergoing a transformation, becoming even more essential to business marketing success. So we’re kicking off the new year with […]

New Social Media Rules for 2015

Social media is Important for Business

In part six of our six part Digital Marketing Webinar Series our attendees learned how to keep up in 2015 by amplifying social media content.
What’s driving the appetite for social? Customers are tired […]

New Content Marketing Rules for 2015

Creating Content That Counts

In part five of our six part Digital Marketing Webinar Series our attendees learned how to keep up in 2015 by making the most of content, no matter how it’s used in your organization. You can […]

New Marketing Automation Rules for 2015

In part four of our six part Digital Marketing Webinar Series our attendees learned how marketing automation brings accountability, energy, and provides a new system for success in 2015.

So what is marketing automation? In a nutshell, it’s an integrated system […]

New Email Marketing Rules for 2015

Must Know Email Marketing Trends for 2015

In part three of our six part Digital Marketing Webinar Series our attendees learned how email marketing will transition from workhorse to overachiever in 2015.

Email use continues to grow.  According to Forrester, 72 […]

Conversion Optimization: part art, mostly science

Conversion Optimization is the “science and art” of testing to maximize the percentage of website visitors that become customers. But it delivers more than the name implies. In fact, it might more accurately be called “Strategic Marketing Optimization,” because […]

Google Analytics for Bankers: Drive Revenue, Reduce Risk

Last month AIS Media Inc., EVP Denise Maling spoke at Georgia Bankers Association ‘Career Paths for Bankers’ about the importance of google analytics and how it is redefining the banking industry. In this ever-connecting world we live in marketers […]