Organic & Paid: Better Together

The most powerful website traffic generating approaches are organic and paid search.

For many medical and healthcare organizations, the best approach is a mix of both organic and paid search results. The advantage of this approach is that organic rankings […]

Search Marketing Success Blueprint

Search Marketing is at the top of the list when it comes to emerging digital trends. The search marketing success blueprint presentation focused on how to use search marketing to increase opportunities for marketers.

Achieving search marketing success is a […]

5 Ways to Improve Your Content Development for SEO

Content. Whether it’s copy and images, PDFs or whitepapers, it’s the one thing that all websites need in order to attract visitors. It’s also the one thing that everyone thinks they can do on their own – after all, […]

September Search Marketing Month

Introducing AIS Media’s September Search Marketing month! During the month of September we will be your leading source on all things search.
Here’s what you can expect from us:

Updated client success stories
New Webinar: “Search Marketing Success Blueprint” (Wed. September 23, […]

Twitter for Business in 2015

Twitter and Google are finally seeing eye to eye again and this means that Twitter is more valuable than ever when it comes to social media and content strategy. If you want better search engine results for your business, […]

Attract & Convert New Patients: Social Media Marketing

We know social media has drastically changed the way we communicate, but just how important is social media marketing for healthcare organizations?

Social media has become an increasingly important channel for the healthcare marketers to attract and retain patients.  It […]

Mobile Search for Medical Marketers

With more and more patients searching online before visiting a doctor, medical marketers need to know what mobile search is and how to leverage it.
Part 1 of the Attract and Convert Patients webinar series, “Mobile Search for Medical Marketers,” […]

The Evolution of Digital Marketing

In the past 18 years, technology has revolutionized the customer journey. Over the last two decades, we’ve witnessed the birth of the banner ad, organic and paid search, ecommerce, online promotions, email marketing, social media, mobile advertising, mobile apps, […]

Post Mobilegeddon: “The Shift for Driving Search Marketing Success”

Since our last webinar Google’s mobile friendly update came and went. So what has happened since?
According to google, there has been a 4.7 percent increase in mobile friendly sites in both the months of March and April. At AIS […]

SEO Is Dead – Long Live SEO

For years in the SEO world, we’ve watched a curious trend unfold: Every few months or so, SEO is pronounced unequivocally dead! Toss out your keywords. Abandon your search term maps. Clearly SEO has been replaced by public relations/social […]

Social Media and Healthcare: Navigating the New Digital Marketing Landscape

The growth of social media as an influencing factor in our lives is truly significant and the healthcare industry is starting to take advantage of social media marketing’s potential. How important is social media marketing for healthcare organizations?

Social media […]

5 Critical Facts to Know About Google’s New Mobile-Friendly Website Algorithm Update

On April, 21, 2015 #Mobilegeddon has taken over. Google’s new mobile-friendly website algorithm will now favor sites in organic search rankings that pass the “mobile-friendly test.” If you notice a sudden decline in website traffic and you’re uncertain if […]