Conversion Optimization: part art, mostly science

Conversion Optimization is the “science and art” of testing to maximize the percentage of website visitors that become customers. But it delivers more than the name implies. In fact, it might more accurately be called “Strategic Marketing Optimization,” because […]

Google Analytic’s for Bankers: Drive Revenue, Reduce Risk

Last month AIS Media Inc., EVP Denise Maling spoke at Georgia Bankers Association ‘Career Paths for Bankers’ about the importance of google analytics and how it is redefining the banking industry. In this ever-connecting world we live in marketers […]

SEO Best Practices: Raise your SEO IQ in 30 minutes

In part two of this seven part Digital Marketing Webinar Series our attendees learned SEO best practices for search engine optimization in 2015.

With more and more consumers searching via mobile devices, you need to know what mobile search is […]

Web Design Best Practices: Is Your Website Ready For the Challenges of 2015?

Must Know Web Design Best Practices
In part one of the six-part Digital Marketing Webinar Series our attendees learned web design best practices to prepare your company’s website for 2015.

So what’s changing? Practically everything. Websites are evolving from being “nice […]

The Changing Face of Social Media: Why Healthcare is Joining the Party

For years now, social media has been the darling of Gen X and the college crowd. For these demographics, texting and keeping up with social contacts via a smart phone is as natural as taking notes with a ball point […]

Healthcare Taps the Power of Content Marketing

During our last webinar, we discussed how healthcare organizations seeking to boost market interest are heading online. That’s where the patients are.

Marketers looking to enter the digital arena and commit to quality content have a host of options. Whether […]

New Rules, New Story: Plugging Into More Effective Digital PR

Public relations has always played a valuable role in the marketing mix, especially for healthcare organizations. Reputation and patient referrals have traditionally been primary marketing tools for driving appointments and procedures.

With the advent of digital marketing, PR remains  the […]

Nurturing Patient Leads With Marketing Automation

For healthcare organizations acquiring, educating and retaining patients is a complex balancing act – especially in light of recent insurance changes and HIPPA. Luckily, Marketing Automation offers a powerful solution.

So what exactly is Marketing Automation, anyway? In a nutshell, […]

Marketing Automation for Healthcare Marketers

Today’s medical marketers have a full plate.  Ever-increasing demand for content and relevant solutions have teams running at top speeds.  Marketing Automation, the latest subject of our 7-part AIS Summer Webinar series, helps busy medical marketers meet the challenge. This […]

Email Webinar a Smart Dose of Medical Marketing Savvy

The latest addition to our 7-part AIS Summer Webinar series revealed why email remains the go-to digital workhorse.  From low expense to an amazing ROI of $44.25 (that’s 4,300%!) on every dollar, email delivers healthy digital returns.

Roughly 91% of U.S. […]

Valuable as Gold: A Strong Opt-In Email List

Stronger marketing and healthier patient relationships can begin with a surprising source: a large, clean opt-in email list. McKinsey and Company estimates that email is the most efficient way to acquire customers, more than 40X more effective than Facebook […]

Banking Whitepaper Now Available

New AIS Media Banking White Paper Reveals Digital Shifts
After 17 years working with digital marketing clients in the financial industry, I’ve found only one eternal truth: nothing stays the same for long.

That’s why we just completed our third agency […]