Twitter and Google are finally seeing eye to eye again and this means that Twitter is more valuable than ever when it comes to social media and content strategy. If you want better search engine results for your business, […]
We know social media has drastically changed the way we communicate, but just how important is social media marketing for healthcare organizations?
Social media has become an increasingly important channel for the healthcare marketers to attract and retain patients. It […]
With more and more patients searching online before visiting a doctor, medical marketers need to know what mobile search is and how to leverage it.
Part 1 of the Attract and Convert Patients webinar series, “Mobile Search for Medical Marketers,” […]
In the past 18 years, technology has revolutionized the customer journey. Over the last two decades, we’ve witnessed the birth of the banner ad, organic and paid search, ecommerce, online promotions, email marketing, social media, mobile advertising, mobile apps, […]
Since our last webinar Google’s mobile friendly update came and went. So what has happened since?
According to google, there has been a 4.7 percent increase in mobile friendly sites in both the months of March and April. At AIS […]
For years in the SEO world, we’ve watched a curious trend unfold: Every few months or so, SEO is pronounced unequivocally dead! Toss out your keywords. Abandon your search term maps. Clearly SEO has been replaced by public relations/social […]
The growth of social media as an influencing factor in our lives is truly significant and the healthcare industry is starting to take advantage of social media marketing’s potential. How important is social media marketing for healthcare organizations?
Social media […]
On April, 21, 2015 #Mobilegeddon has taken over. Google’s new mobile-friendly website algorithm will now favor sites in organic search rankings that pass the “mobile-friendly test.” If you notice a sudden decline in website traffic and you’re uncertain if […]
In the final webinar of the Transformation 2015 series, we explored “The Shift for Driving Search Marketing Success. “
With more and more consumers searching via mobile devices, you need to know what mobile search is and how it impacts […]
An unsavory past is now easier to swallow. AIS Media’s new BILE™ app automatically finds and erases embarrassing pictures online. BILE, short for ‘Better Images, Less Embarrassment’, utilizes advanced visual search algorithms to locate a user’s photographic missteps, from humiliating […]
Wake Forest Innovations was created in 2012 as a new operating division of Wake Forest Baptist Medical Center. As the Wake Forest Baptist Medical Center and Wake Forest University commercialization arm, Wake Forest Innovations supports scholarship, investing in the […]
In part three of our four part webinar series, Transformation2015, we explored “Mobile First Digital Marketing.”
There’s been a lot of talk recently about “mobile-first,” and rightfully so. Customers have a longstanding and well-documented love affair with their mobile devices. […]