Conversion Optimization is the “science and art” of testing to maximize the percentage of website visitors that become customers. But it delivers more than the name implies. In fact, it might more accurately be called “Strategic Marketing Optimization,” because […]
Last month AIS Media Inc., EVP Denise Maling spoke at Georgia Bankers Association ‘Career Paths for Bankers’ about the importance of google analytics and how it is redefining the banking industry. In this ever-connecting world we live in marketers […]
In part two of this seven part Digital Marketing Webinar Series our attendees learned SEO best practices for search engine optimization in 2015.
With more and more consumers searching via mobile devices, you need to know what mobile search is […]
Must Know Web Design Best Practices
In part one of the six-part Digital Marketing Webinar Series our attendees learned web design best practices to prepare your company’s website for 2015.
So what’s changing? Practically everything. Websites are evolving from being “nice […]
For years now, social media has been the darling of Gen X and the college crowd. For these demographics, texting and keeping up with social contacts via a smart phone is as natural as taking notes with a ball point […]
During our last webinar, we discussed how healthcare organizations seeking to boost market interest are heading online. That’s where the patients are.
Marketers looking to enter the digital arena and commit to quality content have a host of options. Whether […]
Public relations has always played a valuable role in the marketing mix, especially for healthcare organizations. Reputation and patient referrals have traditionally been primary marketing tools for driving appointments and procedures.
With the advent of digital marketing, PR remains the […]
For healthcare organizations acquiring, educating and retaining patients is a complex balancing act – especially in light of recent insurance changes and HIPPA. Luckily, Marketing Automation offers a powerful solution.
So what exactly is Marketing Automation, anyway? In a nutshell, […]
Today’s medical marketers have a full plate. Ever-increasing demand for content and relevant solutions have teams running at top speeds. Marketing Automation, the latest subject of our 7-part AIS Summer Webinar series, helps busy medical marketers meet the challenge. This […]
The latest addition to our 7-part AIS Summer Webinar series revealed why email remains the go-to digital workhorse. From low expense to an amazing ROI of $44.25 (that’s 4,300%!) on every dollar, email delivers healthy digital returns.
Roughly 91% of U.S. […]
Stronger marketing and healthier patient relationships can begin with a surprising source: a large, clean opt-in email list. McKinsey and Company estimates that email is the most efficient way to acquire customers, more than 40X more effective than Facebook […]
New AIS Media Banking White Paper Reveals Digital Shifts
After 17 years working with digital marketing clients in the financial industry, I’ve found only one eternal truth: nothing stays the same for long.
That’s why we just completed our third agency […]