Offering products and services online with enhanced social features like customer reviews, sharing, liking,etc. and interactive features like comparison shopping, retailers are drawing consumers to shop online and in-store…
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Retailers looking for a happy holiday shopping season should be feeling pretty good right now.Black Friday sales this year were up 3% to 5% from 2009, according to industry estimates. Online sales are doing even better. Cyber Monday was the single biggest day ever for online shopping and the first to surpass $1 billion in U.S. sales… 


A properly implemented social media strategy can increases in website visitors, improve customer loyalty, reduce the cost of sales, improve the quality of customer service, boost brand awareness, and increase the lifetime value of customer relationships. However, the pitfalls of an improperly planned, executed and managed social media strategy could easily outweigh the potential benefits. Here are our top ten social media pitfalls to avoid: 








