AIS Media announced today that CEO, Thomas Harpointner will co-present on Tuesday March 22 at 1:00 p.m. (EST), at a webinar titled: “Social Media: How Insurers Can Strengthen Sales, Improve Member Health and Avoid Privacy Risks.”
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Tag Archives: social networking
AIS Media CEO Thomas Harpointner Co-Presenter at Social Media Webinar for Health Insurers
AIS Media CEO Harpointner Featured On Social Media Webinar Panel For Health Insurance Industry
The longer a health insurer goes without a robust social networking presence, the more it risks losing its marketing edge to the competition. But jump into the electronic world without the right…
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Blues Expand Use of Social Media Tools, but Some Warn Insurers Trail Other Industries
March 7th, 2011
The Blue Cross and Blue Shield plans that have made the leap into social media to augment their marketing messages are in deep — and excited about what they can get out of their online presence. But one expert cautions that Blues plans overall are still, along with the rest of the health insurance sector, falling behind in the social media space at a time when consumers are…
Snafus That Can Sink Your Social Media Marketing Plans
December 6th, 2010
There are plenty of best practices when it comes to social media marketing, but it’s also worth exploring those things not to do while planning and implementing social marketing campaigns. Not cross-promoting social campaigns is a common pitfall, according to Thomas Harpointner, CEO of Atlanta-based interactive marketing agency AIS Media. “You have to tie your social campaigns into other channels,” he said. “You can’t think that just because you build it, they will come.”
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Retailers Ever So Hopeful For Holiday Shopping Season
October 29th, 2010
The holiday shopping season isn’t likely to offer any miracles, but local and national retail observers expect revenue to climb a couple percentage points over last year. And given the economy — and compared to declines the past two years — a couple percentage point gain is a much-welcomed gift. Weary of several years of frugality, consumers still will be looking for value, but they’re ready to buy some fun gifts that aren’t as practical as those they purchased last year, according to people connected to the retail industry…
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Reuters Interviews AIS Media CEO, Thomas Harpointner, on E-commerce Coupon Site Groupon
Reuters interviews AIS Media CEO, Thomas Harpointner, on how Groupon.com’s strategy is leveraging the power of social media to attract users.
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