Tag Archives: social media

AIS Media CEO Thomas Harpointner Co-Presenter at Social Media Webinar for Health Insurers

All News, Notable News, Press Releases | March 21st, 2011
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AIS Media announced today that CEO, Thomas Harpointner will co-present on Tuesday March 22 at 1:00 p.m. (EST), at a webinar titled: “Social Media: How Insurers Can Strengthen Sales, Improve Member Health and Avoid Privacy Risks.”
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AIS Media CEO Harpointner Featured On Social Media Webinar Panel For Health Insurance Industry

All News, Notable News | March 18th, 2011
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The longer a health insurer goes without a robust social networking presence, the more it risks losing its marketing edge to the competition. But jump into the electronic world without the right…
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Blue Cross and Blue Shield Report Interviews Thomas Harpointner, CEO of AIS Media Inc., On The Increased Use of Social Media By Insurance Companies

All News, Notable News | March 7th, 2011
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The “AIS Report on Blue Cross and Blue Shield Plans” interviewed Thomas Harpointner, CEO of AIS Media Inc., on the increased use of social media by Blue Cross and Blue Shield in their marketing efforts to consumers. Harpointner cautioned that…
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Investor’s Business Daily Interviews AIS Media CEO Thomas Harpointner On Increasing Use Of Social Media and Interactive Marketing By Retailers To Attract Holiday Shoppers To Their Store

All News, Notable News | December 17th, 2010
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Investor’s Business Daily interviewed AIS Media CEO Thomas Harpointner regarding retailers’ increasing use of social media and interactive marketing this holiday season to attract shoppers into their stories. Harpointner discussed how after December 13th, retailers shift their tactics and strategies with…
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Dec. 13 Is Big For Christmas Sales: Last Day To Get Online Orders
December 16th, 2010 by Vlad Gorenshteyn
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Retailers looking for a happy holiday shopping season should be feeling pretty good right now.Black Friday sales this year were up 3% to 5% from 2009, according to industry estimates. Online sales are doing even better. Cyber Monday was the single biggest day ever for online shopping and the first to surpass $1 billion in U.S. sales…
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Posted on by Vlad Gorenshteyn | 2 Comments
Retail Stores Hoping for Online Push of Shoppers
December 10th, 2010 by Vlad Gorenshteyn
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The day after Thanksgiving is traditionally the start of the busy holiday shopping season. But many people got a jump on that by hitting the stores Thursday or going online. Ironically, retailers are now using the popularity of internet shopping to try and get customers back into the stores. Indeed, in many ways this year…
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Posted on by Vlad Gorenshteyn | 1 Comment
Snafus That Can Sink Your Social Media Marketing Plans
December 6th, 2010 by Vlad Gorenshteyn

There are plenty of best practices when it comes to social media marketing, but it’s also worth exploring those things not to do while planning and implementing social marketing campaigns. Not cross-promoting social campaigns is a common pitfall, according to Thomas Harpointner, CEO of Atlanta-based interactive marketing agency AIS Media. “You have to tie your social campaigns into other channels,” he said. “You can’t think that just because you build it, they will come.”
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Posted on by Vlad Gorenshteyn | 2 Comments