Digital engagement agency AIS Media, Inc. has been selected by SOI, a leading U.S. Professional Employer Organization for the development of its digital and social media marketing strategy…
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Tag Archives: social media marketing
Top 5 Capital Methods for Banks to Drive Marketing Performance in the Digital Era
March 13th, 2012
Online banking started out as a social experiment in 1981 through videotext, an early forerunner in distance banking and precursor to modern Internet banking. Although videotext was not universally adopted, it did prove that banking customers could be served online.
Fast forward 30 years. The banking industry is in a state of crisis. With industry profits down over 50%, banks have faced strong headwinds from new regulation and an ailing economy. A fundamental restructuring of operations and marketing is required to improve performance….
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Who’s Controlling Your Company’s Social Media Presence?
December 9th, 2011
Your company has a social media presence, whether you know it or not
Most companies today understand the value of social media, at least as it pertains to individuals. Whether they are on Facebook, Twitter or LinkedIn many business owners have a profile at least for themselves personally. However, it’s becoming more and more critical that businesses have an official presence, and not simply something started by a client, employee or (shudder) an unhappy customer.
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Blues Expand Use of Social Media Tools, but Some Warn Insurers Trail Other Industries
March 7th, 2011
The Blue Cross and Blue Shield plans that have made the leap into social media to augment their marketing messages are in deep — and excited about what they can get out of their online presence. But one expert cautions that Blues plans overall are still, along with the rest of the health insurance sector, falling behind in the social media space at a time when consumers are…
AIS Media Engaged by SOI for Digital and Social Media Marketing Strategy
AIS Media Scoreboard Ranks Which 2011 Super Bowl Campaign Scored A Touchdown With ‘Deep Social Media Engagement’
February 8th, 2011
If you tuned this past Sunday–and judging by Nielsen’s reports, most of you probably did (there were 111,010,000 viewers for the big game-already dubbed as “Most Viewed Telecast in Broadcast History…
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Facebook Makes A Splash In The Bathroom
January 20th, 2011
As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.
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Have You Ever Used Facebook on Your Mobile Device In the Bathroom? AIS Media’s Survey Reveals 27% of People Can’t Resist the Urge!
As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”…
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2011: The Year of the Social Email Inbox
January 14th, 2011
Earlier this year Ben & Jerry’s abandoned its email marketing initiatives to focus exclusively on social media advertising. It was among the first large brands to make that leap – but given social media’s rapid growth and acceptance among consumers, hardly like to be the last. Still, though, the company is in the minority right now. For the most part, marketers have come to accept that social media and email marketing can and should be complementary operations…
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Marketing Vox Interviews AIS Media CEO Thomas Harpointner: Will 2011 Will Be The Year Of The Social Email Inbox?
Marketing Vox interviewed AIS Media CEO Thomas Harpointner on if 2011 could be the year of the social email inbox. Harpointner spoke in detail about how marketers are accepting that social media and email marketing can and should be complementary operations in their marketing efforts. Harpointner says companies need to remember that customers have different expectations from social media…
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Holiday Hustle and Bustle Nears Full Tilt: Chicago Tribune Speaks With AIS Media CEO
December 21st, 2010
Because Christmas Eve falls on a Friday in 2011 means there’s one less weekend than in most years to get gifts purchased and wrapped. For brick-and-mortar retailers, it’s the last week when they really have an advantage over their online counterparts. Retailers are finding creative ways to get shoppers moving including interactive and social media promotions…
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