KFNN radio in Phoenix, AZ interviewed Thomas Harpointner, CEO of AIS Media on why some online marketing strategies are not working for businesses and tips on what businesses should be doing when using online strategies…
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Today, more than ever, consumers are more sophisticated in the way they shop and research products and services. According to research firm BiaKelsey, the average consumer looks at 7.9 different sources for product information—including traditional and interactive—before making their final purchase decision. Therefore, cross-channel marketing campaigns that incorporate print, direct mail, Web sites, social media and e-mail generally outperform… 













