Waterbury, Connecticut’s AM 1320 WATR interviewed CEO of AIS Media Thomas Harpointner regarding the recent Postal Service and why USPS must educate businesses about multi-channel marketing to avoid further losses.
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10 Steps to Doubling Print Advertising ROI with Digital Marketing
February 21st, 2011
“Half my advertising money is wasted. The problem is that I don’t know which half”, said William Lever, founder of Lever Soap Company back in 1886. Sadly, well over a century later, it’s estimated that 50 percent of advertising budgets are still wasted on programs that don’t produce a meaningful response. Yet, marketing executives are being held increasingly accountable to…
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Printers Can Demonstrate ROI to Clients Using Interactive Marketing
October 27th, 2010
Today, more than ever, consumers are more sophisticated in the way they shop and research products and services. According to research firm BiaKelsey, the average consumer looks at 7.9 different sources for product information—including traditional and interactive—before making their final purchase decision. Therefore, cross-channel marketing campaigns that incorporate print, direct mail, Web sites, social media and e-mail generally outperform…
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The Online Marketing Age; More Internet Users Spur More Advertising
August 8th, 2010
In 2010, 221 million people in the US will be online, representing approximately 71% of the total population. Those numbers are projected to grow to 250 million by 2014 – more than 77% of the total population…
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Thomas Harpointner Interviewed on Connecticut’s AM 1320 WATR Regarding Impact Interactive Marketing Has on the USPS
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March 8th, 2010
