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Blues Expand Use of Social Media Tools, but Some Warn Insurers Trail Other Industries
March 7th, 2011
The Blue Cross and Blue Shield plans that have made the leap into social media to augment their marketing messages are in deep — and excited about what they can get out of their online presence. But one expert cautions that Blues plans overall are still, along with the rest of the health insurance sector, falling behind in the social media space at a time when consumers are…











