One of the world’s largest reinsurers, Gen Re (a Berkshire Hathaway company) featured a AIS Media (www.aismedia.com) digital marketing research. The Atlanta-based, award-winning digital marketing agency, provided Web Usability and Interactive Marketing research for the sixth edition, December 2010 issue of the…
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Retailers looking for a happy holiday shopping season should be feeling pretty good right now.Black Friday sales this year were up 3% to 5% from 2009, according to industry estimates. Online sales are doing even better. Cyber Monday was the single biggest day ever for online shopping and the first to surpass $1 billion in U.S. sales…
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The day after Thanksgiving is traditionally the start of the busy holiday shopping season. But many people got a jump on that by hitting the stores Thursday or going online. Ironically, retailers are now using the popularity of internet shopping to try and get customers back into the stores. Indeed, in many ways this year…
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BtoB Magazine interviewed AIS Media CEO, Thomas Harpointner on the top pitfalls businesses should avoid when using social media for their marketing plans. Harpointner has developed a list of the top ten social media pitfalls that businesses should avoid when…
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Offering products and services online with enhanced social features like customer reviews, sharing, liking,etc. and interactive features like comparison shopping, retailers are drawing consumers to shop online and in-store…
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There’s a growing trend this year of retailers using interactive marketing to attract holiday shoppers into their brick-n-mortar stores for holiday sales. With regular retail sales flat, retailers see interactive marketing as a cost-efficient way to get shoppers to come back into the stores…
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I just bought a great pair of shoes and wanted them in black (I bought them in brown). So I did what most of us do… this past weekend I searched and searched and searched. I went online and searched Bloomingdales, Neiman Marcus, Bergdorf Goodman, Nordstrom, Zappo’s, Piper Lime, and Endless which was quite appropriate because it seemed my search was going to be endless…
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WCAU, the NBC affiliate in Philadelphia, PA interviewed AIS Media Partner, Vincent Gentile, Principal of AVM Internet Solutions on the top social media and interactive marketing strategies being used by retailers during the holiday season to draw shoppers into…
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KPLR, the CW affiliate in St. Louis, Missouri interviewed AIS Media Partner, Edward Sutton, President of ESC New Media on retailers using social media and interactive marketing to attract in-store shoppers…
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AIS Media CEO discusses how interactive marketing can lure shoppers into stores which can lead to greater sales when shoppers are inside the store.
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