Earlier this year Ben & Jerry’s abandoned its email marketing initiatives to focus exclusively on social media advertising. It was among the first large brands to make that leap – but given social media’s rapid growth and acceptance among consumers, hardly like to be the last. Still, though, the company is in the minority right now. For the most part, marketers have come to accept that social media and email marketing can and should be complementary operations…
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Marketing Vox interviewed AIS Media CEO Thomas Harpointner on if 2011 could be the year of the social email inbox. Harpointner spoke in detail about how marketers are accepting that social media and email marketing can and should be complementary operations in their marketing efforts. Harpointner says companies need to remember that customers have different expectations from social media…
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Because Christmas Eve falls on a Friday in 2011 means there’s one less weekend than in most years to get gifts purchased and wrapped. For brick-and-mortar retailers, it’s the last week when they really have an advantage over their online counterparts. Retailers are finding creative ways to get shoppers moving including interactive and social media promotions…
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With Christmas falling on a Saturday, means that there is one less weekend than in most years for retailers to cash in on the final rush of holiday sales. As a result, retailers are using innovative social media and interactive marketing strategies to attract last minute holiday shoppers into their stores.
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Investor’s Business Daily interviewed AIS Media CEO Thomas Harpointner regarding retailers’ increasing use of social media and interactive marketing this holiday season to attract shoppers into their stories. Harpointner discussed how after December 13th, retailers shift their tactics and strategies with…
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Retailers looking for a happy holiday shopping season should be feeling pretty good right now.Black Friday sales this year were up 3% to 5% from 2009, according to industry estimates. Online sales are doing even better. Cyber Monday was the single biggest day ever for online shopping and the first to surpass $1 billion in U.S. sales…
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AIS Media CEO discusses how interactive marketing can lure shoppers into stores which can lead to greater sales when shoppers are inside the store.
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Decline of Postal Mail Is Seeing A Dramatic Rise In Interactive Marketing Appearing on KDKA in Pittsburgh, PA, AIS Media CEO Thomas Harpointner offered insight on why business are using Interactive Marketing rather than postal mail. With the US Post …
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AIS Media CEO Thomas Harpointner spoke on WOOD-AM in Grand Rapids, Michigan on the increased use by businesses of Interactive Marketing to replace postal mail. With the US Post office raising its rates to help reduce its massive losses, interactive marketing usage among businesses continues to increase as it’s more cost-efficient, it is where consumers are, and brings a greater return-on-investment (ROI). The industry is expected to double by 2014 and reach nearly $55 billion.
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Richmond, Virginia’s WRVA-AM talked with CEO of AIS Media Thomas Harpointner on how businesses are turning to Interactive Marketing to replace postal mail. As the US Post office raises its rates to help reduce its massive losses, interactive marketing usage among businesses continues to increase as it’s more cost-efficient, it is where consumers are, and brings a greater return-on-investment (ROI). The industry is expected to double by 2014 and reach nearly $55 billion.
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