Recently I wrote about a great find at Boutiques.com (How Boutiques.com helped me find that perfect pair). Recently I wrote about a great find at Boutiques.com (How Boutiques.com helped me find that perfect pair). Well today I built my Boutiques.com storefront! I am a firm believer in finding versus searching. Although it took about 15 minutes to nail down my style, I must say I had no idea what I was in until I completed the “development” of my storefront…
Read now »»
Because Christmas Eve falls on a Friday in 2011 means there’s one less weekend than in most years to get gifts purchased and wrapped. For brick-and-mortar retailers, it’s the last week when they really have an advantage over their online counterparts. Retailers are finding creative ways to get shoppers moving including interactive and social media promotions…
Read now »»
With Christmas falling on a Saturday, means that there is one less weekend than in most years for retailers to cash in on the final rush of holiday sales. As a result, retailers are using innovative social media and interactive marketing strategies to attract last minute holiday shoppers into their stores.
Read now »»
Investor’s Business Daily interviewed AIS Media CEO Thomas Harpointner regarding retailers’ increasing use of social media and interactive marketing this holiday season to attract shoppers into their stories. Harpointner discussed how after December 13th, retailers shift their tactics and strategies with…
Read now »»
Retailers looking for a happy holiday shopping season should be feeling pretty good right now.Black Friday sales this year were up 3% to 5% from 2009, according to industry estimates. Online sales are doing even better. Cyber Monday was the single biggest day ever for online shopping and the first to surpass $1 billion in U.S. sales…
Read now »»
The day after Thanksgiving is traditionally the start of the busy holiday shopping season. But many people got a jump on that by hitting the stores Thursday or going online. Ironically, retailers are now using the popularity of internet shopping to try and get customers back into the stores. Indeed, in many ways this year…
Read now »»
Offering products and services online with enhanced social features like customer reviews, sharing, liking,etc. and interactive features like comparison shopping, retailers are drawing consumers to shop online and in-store…
Read now »»
There’s a growing trend this year of retailers using interactive marketing to attract holiday shoppers into their brick-n-mortar stores for holiday sales. With regular retail sales flat, retailers see interactive marketing as a cost-efficient way to get shoppers to come back into the stores…
Read now »»
I just bought a great pair of shoes and wanted them in black (I bought them in brown). So I did what most of us do… this past weekend I searched and searched and searched. I went online and searched Bloomingdales, Neiman Marcus, Bergdorf Goodman, Nordstrom, Zappo’s, Piper Lime, and Endless which was quite appropriate because it seemed my search was going to be endless…
Read now »»
WCAU, the NBC affiliate in Philadelphia, PA interviewed AIS Media Partner, Vincent Gentile, Principal of AVM Internet Solutions on the top social media and interactive marketing strategies being used by retailers during the holiday season to draw shoppers into…
Read now »»
