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News / Interactive Marketing
Who’s Controlling Your Company’s Social Media Presence?
December 9th, 2011
Your company has a social media presence, whether you know it or not
Most companies today understand the value of social media, at least as it pertains to individuals. Whether they are on Facebook, Twitter or LinkedIn many business owners have a profile at least for themselves personally. However, it’s becoming more and more critical that businesses have an official presence, and not simply something started by a client, employee or (shudder) an unhappy customer.
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5 Capital Methods for Banks to Drive Performance in the Digital Era
November 8th, 2011

The banking industry is in a state of crisis. With industry profits down over 50%, banks face a strong headwind from new regulation and an ailing economy. A fundamental restructuring of operations and marketing is required to improve performance.
Fortunately, this crisis comes at a time consumers are eager to embrace digital self-service platforms, providing a clear path and window of opportunity to reduce expenses while simultaneously enhancing the customer experience.
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