Digital Insights Blog
10 Ways for E-mail Marketers to Survive Facebook Messages
November 15th, 2010
As expected, Facebook introduced Monday new communication channels for its users – including a @facebook.com. Among the upgrades, users can tailor communication channels for each person in their network – that is, they can indicate a certain friend will receive an IM instead of an email because that is the platform she prefers. Once that information is inputted, the user simply chooses the name and types a message…
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Retailers Ever So Hopeful For Holiday Shopping Season
October 29th, 2010
The holiday shopping season isn’t likely to offer any miracles, but local and national retail observers expect revenue to climb a couple percentage points over last year. And given the economy — and compared to declines the past two years — a couple percentage point gain is a much-welcomed gift. Weary of several years of frugality, consumers still will be looking for value, but they’re ready to buy some fun gifts that aren’t as practical as those they purchased last year, according to people connected to the retail industry…
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Avoid Social Media Scams With These 10 Tips
October 27th, 2010
Facebook recently made world history when the social media site crossed the 500,000,000 threshold of registered users. Along with other popular social media networks like YouTube, My Space, Twitter, and LinkedIn, to name a few, there exist today online networks of unprecedented proportions that represent a marketer’s dream come true. Unfortunately, social media sites have also become a breeding ground for consumer fraud and scam…
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Printers Can Demonstrate ROI to Clients Using Interactive Marketing
October 27th, 2010
Today, more than ever, consumers are more sophisticated in the way they shop and research products and services. According to research firm BiaKelsey, the average consumer looks at 7.9 different sources for product information—including traditional and interactive—before making their final purchase decision. Therefore, cross-channel marketing campaigns that incorporate print, direct mail, Web sites, social media and e-mail generally outperform…
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10 Killer Social Media Pitfalls Businesses Must Avoid
October 12th, 2010
A properly implemented social media strategy can increases in website visitors, improve customer loyalty, reduce the cost of sales, improve the quality of customer service, boost brand awareness, and increase the lifetime value of customer relationships. However, the pitfalls of an improperly planned, executed and managed social media strategy could easily outweigh the potential benefits. Here are our top ten social media pitfalls to avoid:
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Top 6 Interactive Marketing Tactics for Retailers to Drive In-Store Sales
September 21st, 2010
While a well-planned and executed interactive marketing strategy is critical to the success of any e-commerce website, a properly implemented interactive marketing can also catapult in-store retail sales. Below are our top six interactive marketing tactics.
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The Online Marketing Age; More Internet Users Spur More Advertising
August 8th, 2010
In 2010, 221 million people in the US will be online, representing approximately 71% of the total population. Those numbers are projected to grow to 250 million by 2014 – more than 77% of the total population…
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Why Must My Business Website Appear on the Apple iOS?
May 1st, 2010
With over 1 million iPads sold since its launch on April 30th the demand for the iPad continues to exceed supply, according to Mashable.com. Never before, has a product hit the 1 million unit mark so quickly. Another Apple product, the iPhone, has sold 42 million units since the device’s inception in 2007.
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E-Commerce Essentials for Small Retailers
July 7th, 2009
One of the greenest—and smartest— ways to amp up your marketing strategy this year is to create an online presence, or improve your existing one. Electronic marketing will cut down on your paper trail and increase your return on investment for each dollar you spend…
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What You Should Do With Your Website NOW
April 2nd, 2009
Ed Play Magazine Interviews AIS Media CEO Thomas Harpointner On The Topic of eTailing March/April 2009 (original print date) by Tina Manzer Thomas Harpointner, CEO of AIS Media, an award-winning interactive marketing agency, reports that his company has seen a …
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