Digital Insights Blog
Use These Easy & Proven Ways to Increase Your Twitter Followers & Retweets (infographic)
May 21st, 2013
What are the best days for brands to tweet to drive engagement? Weekdays or weekends? What are the best times of the day to tweet? Mornings, afternoons or evenings? Does adding hashtags increase or decrease engagement? What must a proven request a tweet should make of its followers to increase retweets up to 12 times?
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Video: Watch the Google I/O 2013 keynote here
May 16th, 2013
Watch Google’s annual Google I/O conference right here. It’s Google’s biggest event of the year, which announces the latest developments for Android, Google Maps, Google Glass, the future of search and much more. Learn about Google’s master plan as Google CEO, Larry Page and his executive team share…
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Top 13 Direct Marketing Strategies for 2013
January 8th, 2013
2012 was a pivotal year in direct marketing, with decisive shifts in technology, business innovation and creativity. AIS Media, Inc. CEO, Thomas Harpointner, kicks off the year by sharing his top 13 direct marketing strategies for 2013 and leads an exciting panel discussion among some of Atlanta’s top marketers at DMA Atlanta’s January luncheon.
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10 Ways to Convert More Prospects Into Customers [Infographic]
December 9th, 2012
Looking for simple, straight-forward steps to convert more prospects into customers? This infographic, which is based on a well-researched study, outlines 10 ways to get more customers using social psychology.
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Search Engine Optimization (as we knew it) is DEAD
October 10th, 2012
Do you consider search engine optimization (SEO) a vital part of your online marketing strategy? Understanding the shift in search engine optimization could mean the difference between catapulting your website rankings, traffic and visitor conversions and plummeting into a cyberspace black hole.
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How Digital and Social Media is Transforming the Business & Consumption of News
June 11th, 2012
AIS Media and the Direct Marketing Association of Atlanta (DMA Atlanta) is pleased to present an executive luncheon event in which panelists discuss how "Digital and Social Media is Transforming the Business and Consumption of News".
During the past 5 years, we've experienced an a disruptive shift in the way news media is consumed. Never before in human history has so much news been available to so many people, so quickly and in so many channels. Consumers are increasingly turning to digital channels to consume news and play an active role in the process of collecting, reporting, analyzing and disseminating news and information.
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AIS Media CEO, Thomas Harpointner, Leads Non-Profit Marketing Panel at DMA Atlanta
May 7th, 2012
May is non-profit month at the Direct Marketing Association of Atlanta (@DMAAtlanta). AIS Media CEO, Thomas Harpointner, will moderate an executive panel from some of Atlanta's top non-profit organizations. 
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Top 5 Capital Methods for Banks to Drive Marketing Performance in the Digital Era
March 13th, 2012
Online banking started out as a social experiment in 1981 through videotext, an early forerunner in distance banking and precursor to modern Internet banking. Although videotext was not universally adopted, it did prove that banking customers could be served online.
Fast forward 30 years. The banking industry is in a state of crisis. With industry profits down over 50%, banks have faced strong headwinds from new regulation and an ailing economy. A fundamental restructuring of operations and marketing is required to improve performance….
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Who’s Controlling Your Company’s Social Media Presence?
December 9th, 2011
Your company has a social media presence, whether you know it or not
Most companies today understand the value of social media, at least as it pertains to individuals. Whether they are on Facebook, Twitter or LinkedIn many business owners have a profile at least for themselves personally. However, it’s becoming more and more critical that businesses have an official presence, and not simply something started by a client, employee or (shudder) an unhappy customer.
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Top 12 Black Friday & Cyber Monday Marketing Tactics for Retailers in 2011
November 22nd, 2011
The 2011 holiday shopping season is ON! Cyber Monday 2011 is on track to be the single highest online shopping day in history with 83% of consumers saying they prefer shopping online over visiting crowded stores during Black Friday and Cyber Monday.
Holiday online spending is projected to reach $37.6 billion, reaching $37.6 billion online. That’s a 15% increase from 2010, according to comScore Inc. In contrast, brick and mortar retail sales are expected to increase a mere 2.6%.
In 2011, 48% of all retail sales are either online purchases or Web-influenced purchases. More than $1.1 trillion in retail sales could be attributed to…
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