Atlanta GA – April 2, 2012  – AIS Media, Inc. EVP, Denise Maling will moderate an exclusive Direct Marketing Association of Atlanta event at Maggiano’s Buckhead April 19, 2012. Denise will lead a panel of banking industry marketing executives to share “Top Priorities, Challenges & Strategies for growing their customer base, enhancing customer loyalty and driving profitability in 2012″. The executive panel includes:

• Mary Hooper, Marketing Channel Manager, Synovus Financial
• Jimmy Trimble, Director of Private Banking, Fidelity Bank
• Hemant Deulkar, Group Vice President – Direct & Digital Marketing, SunTrust Bank
• Rod Witmond, SVP of Product Management and & Marketing, Cardlytics, Inc.

“It is a privilege to moderate this distinguished panel of bank marketing executives and lead the discussion on such a highly relevant topic”, said Denise Maling. “Forward-thinking bank marketing executives today recognize that their consumers are eager to embrace digital self-services platforms, social media and mobile, which provides banks a unique opportunity to reduce expenses while enhancing the customer experience. Our exert panel will share their unique challenges, insights and digital plans.

Seating is limited. Advance registration recommended. Register to attend the event at DMA Atlanta April 19th.

Denise Maling was selected to moderate this executive after recently serving as a presenter at the Georgia Banker’s Association. Denise has a long history working in the banking and financial services industries, having served as a featured speaker at numerous conferences including the Florida Credit Union League. As Executive Vice President at AIS Media, Inc., Denise leads the agency’s banking and financial services client initiatives. Denise has also co-authored the whitepaper: “Top 5 Capital Methods for Banks to Drive Marketing Performance in the Digital Era”, which can be downloaded here: http://aismedia.com/bankreport

AIS Media
Founded in 1997, AIS Media (http://www.aismedia.com) is an award-winning digital marketing and creative agency specializing in the planning, creation, execution and management of performance-driven digital media programs. AIS Media’s competencies include design, application development, search marketing, email marketing, social media and mobile marketing.

AIS Media, Inc.
3340 Peachtree Rd, NE Suite 750
Atlanta, Georgia 30326
www.aismedia.com | 404-751-1043

FOR IMMEDIATE RELEASE

ATLANTA, GEORGIA – March 13, 2012 – Award-winning digital agency AIS Media, Inc. today announced that Executive Vice President, Denise Maling, will serve as a guest speaker at the Georgia Bankers Association’s Marketing & Communications Conference March 23, 2012 at The Cobb Galleria Centre in Atlanta, Georgia.

Session Details
With consumer behavior and technology constantly changing, how do banks—especially community banks—stay relevant? Banking is no longer about a place you go. Banking is something you do. Today’s consumers are using multiple devices to support their banking and financial needs, anytime and anyplace they want to conduct a transaction. It is time to think beyond individual products and services, and position your bank as a relevant institution that reaches consumers where and how they live.

Denise Maling’s session, Cross Channel Digital Marketing, commences at 8:30 a.m. Registration is $350. Exhibit rates are $500.

Related
New whitepaper: “Top 5 Capital Methods for Banks to Drive Marketing Performance in the Digital Era – updated for 2012″. Now available for download: http://bit.ly/AuxUbE

About AIS Media, Inc.
Founded in 1997 and headquartered in Atlanta, Georgia, AIS Media plans, designs, executes and manages performance-driven digital and social media marketing solutions for leading companies, brands, and organizations. For details, visit: http://www.aismedia.com

Of course, that was before the advent of social media and websites like Facebook, Google Plus and Twitter. Now the paradigm has shifted.

Today, the keyboard is where the action is.

Consumers have learned to both praise and weaponize those hashtags that companies and candidates like to use.

It is instant feedback that even mega-companies cannot ignore.

“A Fortune 500 company or a local grocer can leverage that social media platform and communicate with consumers,” said Thomas Harpointner, CEO of AIS Media. “Of course, they all want good things; they all want positive things. Sometimes there’s a negative backlash. It also gives them the opportunity to respond.”

And that’s exactly what many of them are doing. Full story (VIDEO): http://on.11alive.com/wG7b39 

About
Thomas Harpointner is CEO of  Atlanta-based award-winning digital marketing agency AIS Media, Inc.. Thomas is a public speaker, author and is routinely featured in the press and news media. Connect with Thomas: www.About.Me/ThomasHarpointner

AIS Media consults, designs, executes and manages performance-driven digital marketing programs for leading brands and organizations. Capabilities include design & application development, search marketing, email marketing, and social media marketing.

At $3.5 million for a single 30 second spot, stakes for advertisers are high so more are aiming to leverage the viral power of social media to increase customer reach, penetration and marketing ROI.

“Integrating traditional advertising with digital media channels makes perfect sense” says AIS Media, Inc. CEO, Thomas Harpointner. “A large majority of TV viewers today interact with their smart phones and tablet PCs. And publishing ads on Facebook, YouTube and Google Plus further increases reach at a relative low cost.”

About

Thomas Harpointner is CEO at AIS Media, Inc., an Atlanta-based award-winning digital strategy and creative agency. Thomas is a public speaker, author and has been featured in the global press and news media. Learn more about and connect with Thomas: www.About.Me/ThomasHarpointner

AIS Media consults, designs, executes and manages performance-driven digital marketing programs for leading companies and organizations. Capabilities include design & application development, search marketing, email marketing, and social media marketing.

FOR IMMEDIATE RELEASE

Atlanta GA – Jan 20, 2012  –AIS Media, Inc. CEO, Thomas Harpointner, today moderated an executive marketing panel, “Marketing Trends of the Future” at the Printing and Imaging Association of Georgia (PIAG)” headquarters. Panelists included:

• Ellen Lewis, Chief Creative Officer, IBM Interactive Atlanta
• Louis Sawyer, Chief Strategy Officer, Brummer
• Sanarr McLaughlin, Performance Marketing Manager fo Web & Interactive, Intercontinental Hotels Group
• Ed Farley, SVP Marketing & Corporate Communications, Unisource Worldwide
• Sue Friesen, Marketing Director, Broadspire (a Crawford company)

“It was a privilege to moderate this distinguished panel of marketing experts and lead the discussion on such a highly relevant topic”, said Thomas Harpointner. “The future of marketing consists of deeply integrated digital and traditional channels and we look forward to our continued relationship with the PIAG and its members.”

About AIS Media
Founded in 1997, AIS Media (http://www.aismedia.com) is an award-winning digital marketing and creative agency specializing in performance-driven digital strategy, design, execution and management. AIS Media’s competencies include design, application development, search marketing, email marketing, social media and mobile marketing.

Which digital marketing trends are poised to make the greatest impact in 2012? 

This is the “MUST-ATTEND” presentation for any digital marketing professional, executive or educator. As founder and CEO of AIS Media, Inc., Thomas’ insights stem from over 15 years of experience working with leading companies, global brands, governments and organizations.. Thomas’ digital marketing strategies and tactics have been real-world field-tested and proven to produce measurable performance and ROI for companies of all sizes. Thomas’ unique high-energy, hands-on presentation style is known to deliver actionable insights and immediate value in an entertaining format.

NOTE: Bringing your smartphone and/or tablet PC is encouraged to get the most out of this interactive presentation.

Seating is limited. Register: http://bit.ly/AvWUiA

Share your opinion.

Tell me what you think is the TOP digital marketing trend in 2012. Post your opinion in the comment box below and get mentioned in my Jan 19th presentation (be sure to include your twitter handle).

Cyber Monday 2011 is on track to be the single highest online shopping day in history with 83% of consumers saying they prefer shopping online over visiting crowded stores during Black Friday and Cyber Monday.

Holiday online spending is projected to reach $37.6 billion, reaching $37.6 billion online. That’s a 15% increase from 2010, according to comScore Inc. In contrast, brick and mortar retail sales are expected to increase a mere 2.6%.

In 2011, 48% of all retail sales are either online purchases or Web-influenced purchases. More than $1.1 trillion in retail sales could be attributed to “web-influenced” purchases (offline retail sales influenced by online research).

The stakes for retailers are high. Many will generate between 20 and 40 percent of their annual revenue during the next six weeks.

Read the full original story titled: Top 12 Black Friday & Cyber Monday Marketing Tactics for Retailers in 2011.

The banking industry is in a state of crisis. With industry profits down over 50%, banks face a strong headwind from new regulation and an ailing economy. A fundamental restructuring of operations and marketing is required to improve performance.

Fortunately, this crisis comes at a time consumers are eager to embrace digital self-service platforms, providing a clear path and window of opportunity to reduce expenses while simultaneously enhancing the customer experience.

A new survey by the American Bankers Association (ABA) shows a dramatic increase in preference for Internet Banking over all other delivery channels among a majority of adults: 62% in 2011 vs. 36% in 2010.

“These survey results hammer home the point that retail banking has changed for good,” said Nessa Feddis, ABA senior counsel and retail banking expert. “They tell us for the first time that customers of all age groups prefer the speed and convenience of conducting their banking transactions on the Internet to visiting their local branch or ATM. They also tell us that customers trust the accuracy and security of online banking,” she added.

Banks now have a clear path and window of opportunity to reduce expenses while simultaneously enhancing the customer experience.

This special report outlines our top 5 recommended actions for banks to take to improve overall performance, grow their customer base and increase customer lifetime value (CLV).

(C) AIS Media, Inc. 2011

• Immediate actions banks can take right now to profit from industry disruption.
• How a bank can simultaneously drive profits and enhance the customer experience.
• 28% of customers leave banks due to this one  reason (it’s not due to higher fees).
• The top factors that affect customer decisions as they shop for a new bank.
• How to implement an effective cross-channel marketing program
• The growth in mobile; what’s expected in 2012 and beyond?

Get instant access to AIS Media’s free 10-page report here

FOR IMMEDIATE RELEASE

ATLANTA, GEORGIA – September 28, 2011 – Award-winning digital agency AIS Media, Inc. today announced that its CEO, Thomas Harpointner, has been tapped to speak at the International Concrete Polishing & Staining Conference “ICPSC” in Atlanta on the topic of digital and social media marketing.

“It will be my pleasure to share some key digital and social media marketing insights with ICPSC members”, said Thomas Harpointner, AIS Media CEO. “A growing number of brands and businesses today are aiming to leverage digital and social media marketing channels as a more cost-effective and efficient way to build brand awareness, engage customers and drive revenue growth. I look forward to sharing some practical and easy to implement tips which have been proven to produce fast, measurable results.”

“We’re excited to have Thomas Harpointner speak”, said Michael Sawick, COO of ICPSC. “Thomas Harpointner comes highly recommended. Having met with him in person, I’m confident that he will bring some exciting and fresh perspectives to the conference and provide our and attendees with valuable insights on how to effectively leverage digital marketing to drive business growth.”

About The ICPSC
The International Concrete Polishing and Staining Conference has been established by an independent group of concrete polishing contractors. Together, we bring over 50 years of combined business, construction and polishing experience to the organization. Our sole purpose is to offer our industry venues in which to learn techniques and procedures as well as show the latest industry technology. We also wish to encourage discussion of issues and ideas.

About AIS Media
Since 1997, AIS Media has developed digital marketing and business solutions. AIS Media’s capabilities include award-winning website design, application development, social media, email, search and mobile marketing. AIS Media’s clients are leading companies, brands, governments and organizations. For its thought leadership, AIS Media has been quoted and featured in the global press and news media. For details, visit: http://www.aismedia.com

# # #

Atlanta, Georgia – August 16, 2011 – AIS Media, Inc. announces it has been selected by Lanier Partners of North Georgia, Inc., a Georgia non-profit organization, to serve as the organization’s official digital marketing agency and help promote the August 26 – 27 “2011 Castaways Poker Run” event. Proceeds will benefit the Children of Fallen Soldiers Relief Fund and Camp Sunshine.

“On behalf of the entire team at AIS Media, we’re thrilled to team up with Lanier Partners to promote the 2011 Castaways Poker Run event”, said AIS Media CEO, Thomas Harpointner. “I feel that social media and social good truly go hand-in-hand. My team and I look forward to leveraging our digital marketing expertise to help make the 2011 Castaways Poker Run the most successful event yet.”

“AIS Media came to us highly recommended to our organization”, said Rea Williams, Lanier Partners of North Georgia Director. “We’re excited to have AIS Media’s energy and digital marketing expertise at our disposal this year. Thomas Harpointner’s personal passion for our organization is much appreciated.”

AIS Media will design, execute and manage an integrated social media marketing strategy that supports the organizations efforts of attracting sponsors, volunteers, attendees and press and media coverage.

About the Castaway Poker Run Events
The event sets sail on Friday, August 26, 2011 with the Castaways Poker Run Captain’s Party. A $25 donation gets attendees an entire night of great food, drinks, live music, and fabulous prizes. In addition, entertainment includes the inaugural Miss Castaways Swimsuit Pageant. To register for the Castaways Poker Run Captain’s Party visit: https://www.facebook.com/event.php?eid=161200363954384 (registered boat captains attend free)

PRIZES
$1,500 – 1^st
$700 – 2^nd
$500 – 3^rd
$200 – 4^th
$100 – 5th

On Saturday, August 27, 2011, the Castaways Poker Run Competition (register at http://lanierpartners.org/store/index.php?crn=220) sets sail. This is not a race or timed event. The Poker Run Competition is about laughter, a fun day for you, your family and crew and giving to the kids. Boats of all shapes and sizes are welcome (except house boats). Crews are encouraged to dress up in their best pirate costumes and decorate their boats. Winners will receive a trophy and cash prizes.

PRIZES
1st Place: $2,000 Best Hand
2nd Place: $500 Second Best Hand
3rd Place: $250 Third Best Hand
4th Place: $100 Worst Hand
5th Place: $250 Blind Draw Hand

For event details, visit the official Facebook page: www.facebook.com/CastawaysPokerRun or www.LanierPartners.org

About AIS Media
AIS Media (http://www.aismedia.com) is an award-winning creative digital marketing agency that designs, executes and manages performance-driven digital and social media marketing programs. Clients are leading companies, governments, organizations and brands.

About Lanier Partners of North Georgia, Inc.
Lanier Partners of North Georgia, Inc. (www.lanierpartners.org) is a non-profit corporation dedicated to helping families in need throughout the Atlanta area. Lanier Partners of North Georgia, Inc. is classified by the Internal Revenue Services as exempt under IRC Section 501(c) and as a public charity under IRC Section 509.