The “AIS Report on Blue Cross and Blue Shield Plans” interviewed Thomas Harpointner, CEO of AIS Media Inc., on the increased use of social media by Blue Cross and Blue Shield in their marketing efforts to consumers. Harpointner cautioned that…
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The Blue Cross and Blue Shield plans that have made the leap into social media to augment their marketing messages are in deep — and excited about what they can get out of their online presence. But one expert cautions that Blues plans overall are still, along with the rest of the health insurance sector, falling behind in the social media space at a time when consumers are…
Digital engagement agency AIS Media, Inc. has been selected by SOI, a leading U.S. Professional Employer Organization for the development of its digital and social media marketing strategy…
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One of the world’s largest reinsurers, Gen Re (a Berkshire Hathaway company) featured a AIS Media (www.aismedia.com) digital marketing research. The Atlanta-based, award-winning digital marketing agency, provided Web Usability and Interactive Marketing research for the sixth edition, December 2010 issue of the…
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If you tuned this past Sunday–and judging by Nielsen’s reports, most of you probably did (there were 111,010,000 viewers for the big game-already dubbed as “Most Viewed Telecast in Broadcast History…
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As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.
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As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”…
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Earlier this year Ben & Jerry’s abandoned its email marketing initiatives to focus exclusively on social media advertising. It was among the first large brands to make that leap – but given social media’s rapid growth and acceptance among consumers, hardly like to be the last. Still, though, the company is in the minority right now. For the most part, marketers have come to accept that social media and email marketing can and should be complementary operations…
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Marketing Vox interviewed AIS Media CEO Thomas Harpointner on if 2011 could be the year of the social email inbox. Harpointner spoke in detail about how marketers are accepting that social media and email marketing can and should be complementary operations in their marketing efforts. Harpointner says companies need to remember that customers have different expectations from social media…
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Because Christmas Eve falls on a Friday in 2011 means there’s one less weekend than in most years to get gifts purchased and wrapped. For brick-and-mortar retailers, it’s the last week when they really have an advantage over their online counterparts. Retailers are finding creative ways to get shoppers moving including interactive and social media promotions…
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