ATLANTA (WXIA) — Consumers have always had alot of power. The problem was they didn’t always know how to flex their muscle.

Of course, that was before the advent of social media and websites like Facebook, Google Plus and Twitter. Now the paradigm has shifted.

Today, the keyboard is where the action is.

Consumers have learned to both praise and weaponize those hashtags that companies and candidates like to use.

It is instant feedback that even mega-companies cannot ignore.

“A Fortune 500 company or a local grocer can leverage that social media platform and communicate with consumers,” said Thomas Harpointner, CEO of AIS Media. “Of course, they all want good things; they all want positive things. Sometimes there’s a negative backlash. It also gives them the opportunity to respond.”

And that’s exactly what many of them are doing. Full story (VIDEO): http://on.11alive.com/wG7b39 

About
Thomas Harpointner is CEO of  Atlanta-based award-winning digital marketing agency AIS Media, Inc.. Thomas is a public speaker, author and is routinely featured in the press and news media. Connect with Thomas: www.About.Me/ThomasHarpointner

AIS Media consults, designs, executes and manages performance-driven digital marketing programs for leading brands and organizations. Capabilities include design & application development, search marketing, email marketing, and social media marketing.