Saturday, February 4, 2012 – AIS Media CEO, Thomas Harpointner, appeared on 11Alive News today to share his insights on how Super Bowl advertisers are leveraging the viral power of social media to maximize marketing ROI — a lesson all size businesses can follow. See the Interview
At $3.5 million for a single 30 second spot, stakes for advertisers are high so more are aiming to leverage the viral power of social media to increase customer reach, penetration and marketing ROI.
“Integrating traditional advertising with digital media channels makes perfect sense” says AIS Media, Inc. CEO, Thomas Harpointner. “A large majority of TV viewers today interact with their smart phones and tablet PCs. And publishing ads on Facebook, YouTube and Google Plus further increases reach at a relative low cost.”
Thomas Harpointner is CEO at AIS Media, Inc., an Atlanta-based award-winning digital strategy and creative agency. Thomas is a public speaker, author and has been featured in the global press and news media. Learn more about and connect with Thomas: www.About.Me/ThomasHarpointner
AIS Media consults, designs, executes and manages performance-driven digital marketing programs for leading companies and organizations. Capabilities include design & application development, search marketing, email marketing, and social media marketing.