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AIS Media CEO, Thomas Harpointner, Appears on NBC's Today Show

December 12, 2007

AIS Media Inc. CEO, Thomas Harpointner, appeared on NBC’s Today Show to provide viewers e-commerce tips for the 2007 online holiday shopping season.

Harpointner was also recently featured on Fox Business News, Bloomberg in Wired Magazine, Forbes and other regional publications.

“The 2007 holiday shopping season is expected to exceed a new record high of $31 billion this year, says Harpointner. “But brick and mortar retailers are fighting back this year. They’ve become more Internet marketing savvy and are giving online merchants a run for their money.”

 

Harpointner’s Top 10 E-Commerce Tips for Retailers:

  1. Targeted email marketing campaigns can highly effective at driving shoppers to both your online store not only driving traffic to your web site but also promote your in-store sales; it’s a great way to drive last-minute shoppers to your store
  2. Offer your customers special incentives such as “free shipping” or “10% off” with minimum purchases to boost the value of your orders and reduce shopping cart abandonment
  3. Make sure your Privacy Policy and Return Policy is clear and easily visible on your web site to reduce customers apprehension
  4. Make sure your shoppers can clearly see that your web site is secure
  5. Promote your “buy online &  pick up in-store” feature on your home page to give visitors more buying options
  6. Prominently display your “Holiday Delivery Guarantee” and provide your customers an easy way to track their packages
  7. Make sure your web site is set up to handle the extra traffic to avoid visitor frustration
  8. Display whether or not your product is in stock or on backorder to avoid complaints
  9. Make it easy for shoppers to contact you by publishing both an email address and phone number
  10. Send email campaigns with online only specials and in-store coupons to lure them to your web site as well as into your brick-and-mortar location

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2007 AIS Media, Inc.