AIS Media

FOR IMMEDIATE RELEASE

AIS Media CEO, Thomas Harpointner Interviews with CNBC for Multi-Channel Marketing on Super Bowl Sunday

Febuary 02, 2007

AIS Media, Inc. (www.aismedia.com), an award-winning Internet technology and solutions firm, announces that its CEO, Thomas Harpointner, was interviewed by network broadcaster CNBC on the topic of ROI on the Super Bowl.

Spending big bucks on Super Bowl advertisements may not bring in the results marketers are hoping to gain out of this year’s game day ad spots. Harpointner mentioned the idea to put the marketing dollars into online and e-mail campaigns rather than the television medium, or integrate a strategy to consistently market using all three channels.

Harpointner discussed new strategies advertisers are taking with their Super Bowl dollars using multi-channel marketing. “The draw this year is multi-channel marketing using Super Bowl ads to drive customers to a website, capture their contact information so an advertiser can the follow up with those customers later via email for instance with a permission-based marketing campaign.”

AIS Media is the developer of online storefront and permission-based email marketing applications Excerpo® Storefront and Excerpo® Mail, respectively. Both applications are aimed to meet the needs of small and medium-size businesses.

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

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