Insurance Networking News Cites Results of AIS Media’s “2010 Insurance Customer Interactive Media Usage Survey”

Posted on May 4, 2010 by Blog Manager

May 04, 2010

Insurance Networking News cited AIS Media’s “2010 Insurance Customer Interactive Media Usage Survey.” AIS Media CEO Thomas Harpointner’s comments included:

This survey reveals exciting data”, said Thomas Harpointner, CEO of AIS Media. “An overwhelming number of insurance customers prefer to visit a website after receiving direct mail insurance offers and a significant number of insurance customers are influenced by interactive media. Integrating an effective interactive marketing strategy to existing direct mail campaigns can provide insurance companies the potential for immediate increases in marketing ROI and measurability.”

Click to read the full article: Insurance Customers Continue to Shift Gaze Online

Survey Highlights:

  • When requesting an offer via postal mail, 59% of respondents prefer to visit the insurance company website to obtain additional information.
  • Nearly one-third of respondents turn to search engines first when researching insurance policy options.
  • One-third of respondents would purchase insurance policies online.
  • 31% of respondents are dissatisfied with insurance company website usability.
  • Customers prefer to receive insurance offers across multiple channels including interactive.
  • Insurance customers purchase decisions are influenced by various marketing channels including interactive.

Click to download your free copy of the survey results: 2010 Insurance Customer Interactive Media Usage Survey

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About AIS Media:
AIS Media, Inc. is an award-winning interactive agency that specializes in delivering performance-driven interactive marketing solutions that elevate online brands, dramatically increase customer engagements and deliver measurable increases in marketing performance. AIS Media's services include Internet strategy, website development, e-commerce solutions, email and search engine marketing, and social media marketing. AIS Media's solutions are available directly and through its global network of independent consultants and agencies. For more information, or to locate a local consultant, visit: www.aismedia.com.

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