CANVAS Magazine Moderates Webinar Geared Towards Printing Professionals.
March 26, 2010
Harpointner and Chris Petro, President and CEO of GlobalSoft Digital Solutions, keynoted the webinar in an effort to help printers understand the new Interactive marketing landscape. Questions covered included:
- Will the agency or printing reps own the client?
- Will the printing reps step forward and gain customer mind share?
- How can printers become relevant in the new Interactive landscape?
- How can I help the client benefit in today’s competitive market suing Interactive marketing?
- What kind of companies should printers partner with in order to fulfill client’s needs while gaining measurable ROI?
The Interactive marketing industry is on track to double by 2014–nearing $55 billion. Marketers are shifting advertising budgets in epic proportions from traditional advertising (print, TV, radio, etc.) to Interactive marketing (websites, search engine and email marketing, social media, etc.). If properly implemented, Interactive marketing delivers tangible, measurable results and a greater ROI for each marketing dollar spent.
During the webinar Harpointner discussed the driving forces behind Interactive marketing and concluded that business’ use of multi-channel marketing will increase their overall marketing effectiveness. By partnering with the right Interactive marketing agency, printers can bring higher value and ROI to their clients by offering multi-channel solutions utilizing both traditional and Interactive components.
About The Keynote Presenter:
Thomas Harpointner is founder CEO of AIS Media, Inc., an award-winning Interactive marketing and web services company. Since 1997, AIS Media has helped thousands of companies and marketers develop action-driven Interactive marketing strategies that deliver measurable results and propel business growth. Thomas is an author, a public speaker and routinely featured in the global press and media for his insight on Interactive marketing trends. He has appeared on Fox Business, CNBC, Bloomberg TV, CNN Radio and dozens of radio program., Thomas has been interviewed by AdAge, The Wall Street Journal, Forbes, the LA Times, the Chicago Tribune, Business Week, Wired, and numerous other newspapers, magazines, and trade publications. He has served on the board of the Sales Automation Association (SAA) and currently serves on the board of the Georgia Direct Marketing Association (DMA). Thomas is widely regarded as inspiring, fun and candid.