January 19, 2010
Steve Shy with Voice of America syndicated worldwide, interviews Thomas Harpointner, CEO of AIS Media, Inc., discussing Interactive marketing strategies for the 2010 Super Bowl.
Harpointner explains the shift from the traditional advertising platform to a more Interactive marketing approach for major Super Bowl advertisers like Pepsi. The Super Bowl is one of the best ways to reach over 100 million viewers in one shot. However, it’s not necessarily the most efficient or effective way to reach your target audience, particularly well-known companies that already have an established brand. Harpointner’s comments included:
“The commercials are the most talked-about commercials on the planet,” he said. “And that’s what makes the commercials and the opportunity to advertise on the Super Bowl so special. So for a company that is just launching, or launching a new product line, or is making a big company shift, the Super Bowl offers a unique platform.”
Click here to read the full article: Super Bowl Ads Cost Big Bucks, Deliver Huge Audience
