January 12, 2010
Tom Van Riper with Forbes Magazine, interviews AIS Media CEO, Thomas Harpointner regarding 2010 Super Bowl advertising strategies and how well-known brands are incorporating an interactive marketing business model.
Pepsi, a Super Bowl regular for 23 years, recently announced it would pass on this year’s big game in favor of a $20 million interactive marketing campaign that includes a big Facebook promotion.
Harpointner believes that other well established brands, like Pepsi, should consider a similar shift. Smaller brands participating in the 2010 Super Bowl can use advertising strategies that incorporate interactive elements as a way to create a name for themselves and change public perceptions. Harpointner goes into further detail in an excerpt from the article below:
‘“Companies must ask themselves, ‘For $3 million, what else can we do?’” says Thomas Harpointner, chief executive of AIS Media, an interactive marketing and consulting company.
Click here to read the full article: Super Bowl Ads: A Whole New Ballgame
