January 12 , 2010

Tom Van Riper with Forbes Magazine, interviews AIS Media CEO, Thomas Harpointner regarding 2010 Super Bowl advertising strategies and how well-known brands are incorporating an interactive marketing business model.

Pepsi, a Super Bowl regular for 23 years, recently announced it would pass on this year’s big game in favor of a $20 million interactive marketing campaign that includes a big Facebook promotion.

Harpointner believes that other well established brands, like Pepsi, should consider a similar shift. Smaller brands participating in the 2010 Super Bowl can use advertising strategies that incorporate interactive elements as a way to create a name for themselves and change public perceptions. Harpointner goes into further detail in an excerpt from the article below:

'“Companies must ask themselves, 'For $3 million, what else can we do?'" says Thomas Harpointner, chief executive of AIS Media, an interactive marketing and consulting company.

Click here to read the full article: Super Bowl Ads: A Whole New Ballgame

About AIS Media:
AIS Media, Inc., an Interactive marketing and consulting company, is a leading provider of Internet strategy consulting, award-winning web site development, email and search engine marketing, lead generation, and interactive public relations services. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, or to locate a local consultant, visit: www.aismedia.com.

© 2010 AIS Media, Inc.