AIS Media CEO, Harpointner: Interactive Marketing Effects On Super Bowl Advertisements, The Epoch Times

AIS Media CEO Harpointner: Interactive Marketing Effects On Super Bowl Advertisements, The Epoch Times

January 8 , 2010

Jack Phillips with The Epoch Times interviews AIS Media CEO Thomas Harpointner, regarding why 2010 Super Bowl advertisements are shifting budgets to interactive marketing. Harpointner’s comments included in excerpt below:

'“Driving traffic to the web via the Super Bowl has been very effective,” Harpointner said. Some advertisers saw an increase “to the tune of about 5 million users to their website in 24 hours” using a combination of TV and online spots.

Harpointner credits the economic recession as well as the effectiveness of online interactive marketing for the shift.

“Affluent people are Internet and computer users, and it’s a lot cheaper to reach those customers via the Internet,” he said. And with online ads, “They [businesses] can see exactly how much money they made on the ad, how many clicks and how much money was made on the sale."

Click here to read the full article: Companies Keep Their Faith in the Super Bowl - Pepsi-Cola forgoes television for the Internet

Key Points Harpointner covered on Interactive Marketing:

Using traditional advertising can be expensive. Direct mail companies pay $70 to acquire a customer; email $60; yellow pages $20; and search engine marketing $8.50/customer.
ROI will differ from medium to medium and industry to industry. Email marketing for example, provides a return of $40 for every marketing dollar spent.
Interactive marketing encompasses different types of marketing including email marketing, search engine marketing, social media, and now mobile.
Interactive marketing is on track to double (to $55 billion industry) by 2014 and is growing at a 16 percent annual compounded growth rate.

About AIS Media:
AIS Media, Inc., an Interactive marketing and consulting company, is a leading provider of Internet strategy consulting, award-winning web site development, email and search engine marketing, lead generation, and interactive public relations services. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, or to locate a local consultant, visit: www.aismedia.com.