January 4, 2010

Dan Lovallo, host of Talk of Connecticut on WDRC in Hartford, Connecticut interviews Thomas Harpointner, AIS Media, Inc. CEO, on the 2010 Super Bowl and what the future holds for advertising strategies. Due to Pepsi’s recent focus on social media campaigns, they have dropped out of 2010 Super Bowl advertisements -- a trend Harpointner believes other notorious brands will begin to follow. Harpointner's comments included:

"Pepsi is a company that is looking into the future. While other advertisers are stuck in the past, Pepsi is thinking about the long term effects and how to spread their advertising through multiple medias,” says Harpointner.

“Advertisers have to go where the customers are and they can no longer ignore that the internet is not a fad -- its here to stay,” says Harpointner. “Consumers are on their computers, mobile devices and televisions. Using interactive elements is the absolute key when advertising today. You can't count traffic efficiently with traditional advertising. Interactive marketing is easy to quantify, easy to measure and during tough times advertisers want to know where their money is going.”

About AIS Media:
AIS Media, Inc., an Interactive marketing and web solutions company, is a leading provider of Internet strategy, award-winning web site development, email and search engine marketing, lead generation, and interactive public relations services. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, or to locate a local consultant, visit: www.aismedia.com.

© 2010 AIS Media, Inc.