February 1, 2010
Dennis McCafferty with Smarter Technology Magazine interviews Thomas Harpointner CEO of AIS Media, Inc., discussing the importance of shifting marketing strategies in favor of Interactive branding for the 2010 Super Bowl.
According to Harpointner, now is the time for companies to take a step back and look at where their advertising dollars are going. Existing Super Bowl advertisers must decide if the coveted Super Bowl spots are truly worth the cost. With Pepsi pulling out of the 2010 Super Bowl, Harpointner believes other major players will be following in their footsteps. Harpointner’s comments included:
“The Super Bowl is still probably the only event that allows for you to reach 100 million viewers in one shot,” says Harpointner, CEO of AIS Media, an Atlanta-based e-business/Interactive media consultancy. “That’s the good news. But the bad news is that everyone is watching the game for a different reason. Some are at parties and aren’t even paying any attention to what’s happening on the screen. And there’s very little that Pepsi can get out of being there anymore. Everyone who’s watching knows what Pepsi is. You’re not increasing brand awareness.”
Click here to read the full article: Is Pepsi’s Super Bowl Snub a Game Changer
About Vlad Gorenshteyn
Digital Marketing Manager at AIS Media, Inc.,an award-winning Digital Marketing Agency headquartered in Atlanta, GA.
Vlad is an author and digital marketing strategist with a knack for generating things 'creative'.
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Authored several digital marketing surveys recently featured in Harvard Business Review, Berkshire Hathaway's Gen Re Research Factbook, Advertising Age, and Forbes. Recipient of Davey & W3 awards in the corporate branding video category. Georgia State University Alum. Holds BIS in mass media and digital rights management.
