AIS Media Releases “2010 Insurance Customer Interactive Media Usage Survey Results”

Posted on April 28, 2010 by Vlad Gorenshteyn

Top 6 Must-Know Statistics For Any Insurance Company to Consider Prior to Deploying The Next Direct Marketing Campaign

April 28, 2010

Atlanta, GA – AIS Media, Inc., an award-winning Interactive marketing and consulting company, releases the “2010 Insurance Customer Interactive Media Usage Survey Results.”

The survey reveals the following: how insurance customers prefer to receive additional offer information after receiving postal mailer promotions; where customers research insurance offers; which marketing channels insurance customers prefer when receiving offers; what percentage of insurance customers prefer to purchase an insurance policy online; what are the biggest influences on insurance customers’ purchase decisions; and customer satisfaction levels with insurance company website usability.

“This survey reveals exciting data”, said Thomas Harpointner, CEO of AIS Media. “An overwhelming number of insurance customers prefer to visit a website after receiving direct mail insurance offers and a significant number of insurance customers are influenced by interactive media. Integrating an effective interactive marketing strategy to existing direct mail campaigns can provide insurance companies the potential for immediate increases in marketing ROI and measurability.”

Key Survey Highlights:

  • When requesting an offer via postal mail, 59% of respondents prefer to visit the insurance company website to obtain additional information.
  • Nearly one-third of respondents turn to search engines first when researching insurance policy options.
  • One-third of respondents would purchase insurance policies online.
  • 31% of respondents are dissatisfied with insurance company website usability.
  • Customers prefer to receive insurance offers across multiple channels including Interactive.
  • Insurance customers purchase decisions are influenced by various marketing channels including Interactive.

To obtain a complementary copy of the “2010 Insurance Customer Interactive Media Usage Survey Results” including ready-to-use charts and graphs visit: www.aismedia.com/insurance2010.

About Vlad Gorenshteyn

Digital Marketing Manager at AIS Media, Inc.,an award-winning Digital Marketing Agency headquartered in Atlanta, GA. Vlad is an author and digital marketing strategist with a knack for generating things 'creative'. Follow Vlad on: www.twitter.com/VladGorenshteyn www.linkedin.com/in/VladGorenshteyn Authored several digital marketing surveys recently featured in Harvard Business Review, Berkshire Hathaway's Gen Re Research Factbook, Advertising Age, and Forbes. Recipient of Davey & W3 awards in the corporate branding video category. Georgia State University Alum. Holds BIS in mass media and digital rights management.
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About AIS Media:
AIS Media, Inc. is an award-winning interactive agency that specializes in delivering performance-driven interactive marketing solutions that elevate online brands, dramatically increase customer engagements and deliver measurable increases in marketing performance. AIS Media’s services include Internet strategy, website development, e-commerce solutions, email and search engine marketing, and social media marketing. AIS Media’s solutions are available directly and through its global network of independent consultants and agencies. For more information, or to locate a local consultant, visit: www.aismedia.com.

© AIS Media, Inc.