Peter MacArthur with WDEL 1150AM in Wilmington, Delaware interviews Thomas Harpointner, AIS Media, Inc. CEO, on the topic of online retail strategy and how retailers can optimize their cross-channel marketing campaign this upcoming holiday season to drive revenue and increase traffic to e-stores. Harpointner’s comments included:

“Cross-channel marketing is key for retailers this year, giving consumers the choice: whether it be purchasing online and picking up at the store, or purchasing online and having it delivered to your door. Consumers want the option of being able to return an item back to a brick-and-mortar location. The retailers that take advantage of online retail strategy are the ones that will come out on top this holiday season.”

Here are some of the key points Thomas Harpointner covered during the interview:

• Implementing an effective email campaign gives retailers the opportunity not only to drive traffic but build brand loyalty.
• In the last two years, free shipping promotions have been the most searched for coupons — more consumers love free shipping than any other type of promotion. It has a tremendous draw.
• Retailers today are merely show rooms since they don’t carry inventory as they did in the past.

Click here to listen to the full segment.