October 21, 2009

Bloomberg's recent interview with Thomas Harpointner, CEO of AIS Media, Inc., published.

An excerpt from the article on the topic of retailers investing into their websites to improve online presence and ultimately profit this holiday season:

Retailers have invested in their Web sites during the last year to keep consumers’ interest and challenge Seattle-based Amazon.com Inc., the biggest online retailer. Amazon.com rose 77 cents to $95.75.

Urban Outfitters is spending millions of dollars over the next three years to speed order processing and make other site enhancements, Kyees said in the interview.

Gap combined all its brands under one site in 2008 and added Athleta, a catalog and Web-only brand. The operator of the Old Navy and Banana Republic chains is also starting online businesses in Canada and the U.K., Gap said during an Oct. 15 investor conference. The retailer carries smaller and larger sizes on its Web site that aren’t available in stores.

“It’s about saving time and saving money,” said Thomas Harpointner, CEO of Atlanta-based retail consulting firm AIS Media Inc. “Convenience will always be a priority both in good and bad economic times.”

Read the full article here: Shoppers on Computers May Help Macy’s Holiday Season

 

About AIS Media:
AIS Media, Inc., an Interactive marketing and web solutions company, is a leading provider of Internet strategy, award-winning web site development, email and search engine marketing, lead generation, and interactive public relations services. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, or to locate a local consultant, visit: www.aismedia.com.

© 2009 AIS Media, Inc.