Sponsors and Drivers Tap AIS Media’s Interactive Performance Marketing (IPM) Program to Maximize ROI of Motorsports Sponsorships
AIS Media, Inc. (www.aismedia.com) announced today that the company has sponsored the #21 Matt Connolly Motorsports / Battery Tender #21 Pontiac GTO-R and the #45 Orbit Racing DP with P1 Groupe driver Dion von Moltke & team driver Ryan Dalziel at the October 11th Grand-Am Rolex Series finale at the Homestead-Miami Speedway. The event will be televised on the SPEED Channel at 1:00 PM (EST).
AIS Media has been a strategic business partner of P1Groupe, a premier Motorsports management company, throughout the 2009 season. AIS Media’s Interactive Performance Marketing (IPM) program provides sponsors the opportunity to maximize their return on investment from their motorsports sponsorship by leveraging the power of interactive media.
Using unique vantage points from their respective fields, AIS Media CEO Thomas Harpointner and P1 Groupe President Eric Burch developed the Interactive Performance Marketing (IPM) program.
“We are thrilled about how well the IPM Program has been received by both team owners and drivers as an effective method to attract and retain sponsors,” said Thomas Harpointner, AIS Media CEO. “We’re absolutely confident about the value the IPM Program can deliver and look forward to expanding it in the 2010 Season.”
“With increasing competition on the track, drivers should only have to concentrate on one thing – the track ahead”, says Eric Burch, President of P1 Groupe. Because sponsors keep the drivers on the track, it’s crucial that ROI is clearly demonstrated. “AIS Media’s IPM Program, will continue to serve as a valuable element of our overall strategy in attracting and retaining sponsors in 2010.”
P1 Groupe is a premiere Motorsports Management company responsible for matchmaking professional motorsports drivers and teams with their sponsors–some of the biggest brands across the globe. P1 Groupe thanks the following sponsors for their support at Grand Prix of Miami: South African Airways, AIS Media, P1 Groupe, BMW, and Pirelli for their support for the 2009 racing season. For more information view: www.orbitracing.com, www.flysaa.com, www.aismedia.com, www.dionvm.com, www.ryandalziel.com and www.p1groupe.com.