Vincent Gentile, AIS Media Certified Partner, Appears on CBS Discussing How Multi-Channel Marketing Strategies Will Help Retailers Survive This Holiday Season

October 9, 2009

Atlanta, GA – AIS Media certified partner, Vincent Gentile, appears on CBS 3 / CW 57 in Philadelphia/New Jersey on the topic of retail this upcoming holiday season. Gentile explains that to attract customers and sales this holiday season, retailers need to implement cross-marketing or multi-channel marketing that includes a solid online strategy consisting of: lead generation, e-commerce, email marketing, and performance measurement and tracking. Vincent Gentile's comments included:

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"It's going to be a critical season for [retailers] because last year a few hundred thousand stores closed and this year about 140,000 are expected to close," says Gentile.

"Retailers that can embrace their online presence, their email marketing strategies, reaching out to their customer base, providing discounts" enticing consumers with free shipping-- these retailers will be the ones who see a profit this holiday season.

Vincent Gentile concludes that as more consumers conduct research online and on their mobile phones -- in real-time as they shop-- retailer's ability to cater to shopping habits and today's savvy consumer, will be the difference between surfing or closing their doors forever.

Offering solutions encompassing search engine optimization, search engine marketing, email marketing, and e-commerce solutions, President of AVM Internet Solutions, Vincent Gentile, is optimistic about this holiday season for those retailers that implement Internet strategies. Gentile consults businesses helping them leverage Interactive media increasing return on investment (ROI), cutting costs, and improving productivity.

AVM Internet Solutions, based in Colts Neck, NJ, is strategically partnered with AIS Media to provide Interactive media solutions to the greater New Jersey area. For more information, visit www.avminternetsolutions.com.

To view the full interview visit: Vincent Gentile CBS 3 Interview

About AIS Media:
AIS Media, Inc., an Interactive media company, is a leading provider of Internet strategy, award-winning web site development, email and search engine marketing, lead generation, and interactive public relations services. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, or to locate a local consultant, visit: www.aismedia.com.

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