CEO Thomas Harpointner Discusses Online Strategy and ‘Must Have’ E-Commerce Incentives Retailers Need To Offer This Holiday Shopping Season
November 10, 2009
NBC 11Alive News’ Valerie Hoff in Atlanta, Georgia interviews Thomas Harpointner, CEO of AIS Media, Inc., regarding online interactive marketing strategy for retailers this holiday shopping season. Since consumers turn to the Internet to find sales and deals, implementing online incentives via email will give struggling retailers the edge over their competitors. For less than a penny per sent email, retailers can significantly increase ROI with their marketing budgets.
“Consumers have been conditioned to find these fantastic deals on Black Friday…yes you can find good deals [by getting up early and waiting in line] but you can also find good deals online…that aren’t available to regular retail channels,” comments Thomas Harpointner.
“Free shipping happens to be the single most sought after coupon online–every year.” One of the trendiest incentives is ‘free shipping’. Another trend is communicating with your favorite stores on Facebook and Twitter. “Social networks are not just a way to drive sales and to increase exposure, its also a way to do it less expensively,” says Harpointner.
Thomas Harpointner concludes that now is the time for retailers to get on board with ecommerce stores before it’s too late. This holiday season, is ‘do or die’ for retailers and their brick-and-mortar locations.
AIS Media has been helping businesses cut costs and increase productivity since 1997. With consultants worldwide, AIS Media assists retailers with ecommerce websites and their Internet strategy and development. To contact an AIS Media consultant in your area click here.
To view the full interview visit: Thomas Harpointner NBC 11 Alive interview
