March 20, 2009

Atlanta, GA – WTHU 1450 turned to Thomas Harpointner, CEO of AIS Media, Inc., for his marketing expertise. In this second radio interview, Thomas was asked to give pointers on how to best market in a recession.

Harpointner suggested that marketers review their budget and place emphasis on ROI (return on investment). He continued to discuss the importance of utilizing multi-channel marketing, especially for businesses that have already invested money into traditional advertising.

Thomas Harpointner concluded that an online, interactive component allows these companies to track and measure their marketing campaign results; adjusting to changing consumer preferences is one of the keys to surviving this recession.

 

 

 

 

Founded in 1997, AIS Media is an Interactive marketing and web services company that provides businesses award-winning web site development, email marketing, lead generation, e-commerce and search engine marketing services. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.

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© 2009 AIS Media, Inc.