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Businesses Deploy Email Marketing For Lead Generation
January 26, 2009
Atlanta, GA – AIS Media, Inc., announces that more businesses are turning to its Excerpo® Mail program for online lead generation during the recession. Struggling with the current economic downturn, companies are seeking result-driven and cost-efficient marketing solutions. Excerpo® Mail allows companies to track email campaign results in real time and maximize lead generation efforts--with costs averaging about less than a penny per email sent. AIS Media's online lead generation solutions allow marketers and businesses of all sizes to capture and develop leads using analytics and targeted landing pages with smart forms.
"In today's economic environment, responsible companies are turning to online outlets in generating leads and new business," said Thomas Harpointner, CEO of AIS Media. "Any company that is not generating online leads through email marketing, is not acting in its best interests. No other marketing campaign except email marketing allows a company as many advantages in a timely and cost-saving manner. When you evaluate the cost of online lead generation versus cold calling or direct mail, there is no comparison."
AIS Media's Excerpo® Mail is available as a hosted Web-based application at a flat monthly fee, which enables users to avoid the high cost and hassle of implementing and maintaining server-based software. A key feature of Excerpo® Mail that marketers will find appealing is the ability to track results in real-time. This "ROI" feature of Excerpo® Mail distinguishes the program and provides a key service that many business owners seek in their marketing operations.
The term "excerpo" in Latin means to gather or bring together. Excerpo® Mail is the second in AIS Media's brand of Excerpo® applications, following Excerpo® Storefront, a Web-based e-commerce and shopping cart system. To view a demo or to find out further information on Excerpo® Mail, visit: www.excerpomail.com.
Founded in 1997, AIS Media is an Internet marketing and web services company that provides businesses award-winning web site development, email marketing, lead generation, e-commerce and search engine marketing solutions. The company has developed a suite of Web-based applications under the proprietary "Excerpo" brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.
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© 2009 AIS Media, Inc.