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Retailers Focus on E-Commerce to Avoid Disaster In Worsening Economy
January 20, 2009
Atlanta, GA – AIS Media, Inc., announces that demand has surged for its Excerpo® Storefront e-commerce system as retailers expand their online presence in today’s worsening economy. Despite the dire retail figures that are being released almost daily, retailers with a strong store presence on the web are finding it easier to navigate in today’s treacherous economic waters. Many experts believe that regardless of size, retailers that don’t have a strong e-commerce website, will join stores such as Circuit City, Linen-N-Things, and KB Toys in bankruptcy.
“The retail industry is suffering its worst losses since the Great Depression,” said Thomas Harpointner, CEO of AIS Media. “Yet the one bright spot for retailers continues to be e-commerce as more consumers are turning to shop online for better deals and convenience. While in-store sales dropped considerably this holiday season, e-commerce sales weathered well—being only slightly affected. Savvy retailers are realizing that in this economy, they need an online storefront that stands out to consumers with uncomplicated navigation including all the information necessary for a consumer to make purchasing decisions. Interest in our Excerpo® Storefront e-commerce solution has increased dramatically as the economy worsened and as retailers realize that their very survival may depend on their website and sales from the web,” continued Harpointner. “In many cases, online storefronts actually persuade consumers to go to the retailer’s brick and mortar store to complete a purchase initially started when browsing the retailer’s website.”
AIS Media’s Excerpo® Storefront is available in three versions: Lite Edition, Professional Edition, and Premium Edition. The three programs are designed to grow with retailers as they grow their business. The Lite Edition is for the first time storeowner. The Professional Edition is ideal for growing businesses with a larger number of products seeking to implement advanced e-commerce tools to increase sales volume and automate more processes. Excerpo® Storefront Premium Edition delivers the features, performance, and flexibility designed for the most serious-minded businesses. With support for a larger number of products and more sophisticated automated sales tools, Excerpo® Storefront Enterprise Edition helps increase not only the volume of sales but also helps increase the value of each order.
The term “excerpo” in Latin means to gather or bring together. Excerpo® Mail is the second in AIS Media’s brand of Excerpo® applications, following Excerpo® Storefront, a Web-based e-commerce and shopping cart system. To view a demo or to find out further information on Excerpo® Mail, visit: www.ExcerpoMail.com.
Founded in 1997, AIS Media is an Internet marketing and web services company that provides businesses award-winning web site development, email marketing, lead generation, e-commerce and search engine marketing solutions. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.
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© 2009 AIS Media, Inc.