January 14, 2009

The Royal British Computer Society featured AIS Media, Inc., CEO, Thomas Harpointner's forecast about the future of small-to-medium enterprises (SME). In the article, Harpointner offered email marketing as a practical solution for marketers faced with shrinking budgets and increasing ROI (return on investment) accountability. Not only is email marketing a more cost-effective alternative that can replace expensive traditional direct marketing efforts, but tracking campaign progress can be the lifeline businesses need. Harpointner's statements included:

"Email allows companies to continue their marketing programs even during the worst of economic times in a way that allows them to trace lead generation and gives them a measured return on investment," Thomas Harpointner pointed out.

"Companies are finding increased benefits in email marketing during this steep economic decline," he said.

To read the full story visit: Email Marketing Can Be SME Saviour.

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2009 AIS Media, Inc.