'Boosting Profitability and Reducing Expenses' - AIS Media Interviewed on WTHU 1450

February 20, 2009

Atlanta, GA – AIS Media, Inc., CEO, Thomas Harpointner appeared on WTHU 1450 discussing how businesses can leverage the internet to boost profitability and reduce expenses. His comments included:

Companies find that trimming back traditional media advertising, which offers very little insight, or supplementing their advertising with an online component, where instant analysis is possible, gets marketers more bang for their marketing buck.

Businesses, regardless of their industry, can benefit by increasing their web presence, whether it's providing information to help customers make decisions, or actually having a storefront and selling online.

"The companies that have a cross-channel marketing strategy are the ones that are actually surviving this economic downturn," Harpointner remarked, however many companies such as Circuit City implemented their online strategy too late. Others like Best Buy and GAP were able to supplement their traditional campaigns with an Internet strategy. By measuring, ROI (return on investment) these companies adjusted to changing consumer preferences and economic fluctuations, leaving their competition behind.

Measuring ROI and other metrics on the internet is simple and can be performed in real time. Because web marketers can see how consumers are interacting with their campaigns, "changes and adjustments can be made almost instantly...and the results can be measured in real-time" which is the the most exciting feature of the web, Thomas Harpointner concluded.

To view the full segment visit: Boosting Profitability and Reducing Expenses

Founded in 1997, AIS Media is an Interactive marketing and web services company that provides businesses award-winning web site development, email marketing, lead generation, e-commerce and search engine marketing services. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.

###