Rich Spedaliere with WENG in Edgewood, Florida interviews CEO of AIS Media Thomas Harpointner discussing December 17th as the last day of free shipping and other ways retailers can implement e-Commerce strategies. Harpointner’s comments included:
“Cyber Monday is usually seen as the busiest day, but this year there is another very important day and that is right around the 17th,” says Harpointner. “For retailers that will be the very last day that they will ship anything for free to a consumer. On average the 17th is the last day a consumer can shop online and enjoy the gift of free shipping.”
“Retailers need to realize that this 2009 holiday season is do or die. They should be leveraging the Internet to grow their business. The money is where consumers are and consumers today are on the Internet. For retailers to be successful they need to have a great web presence, focused not only on the products on their website but also how to use their online incentives to drive traffic into their store.”
Top 3 Tips for Retailers for the Online Holiday Shopping Season:
- Offer Specials: Free shipping is the number one sought after coupon every Christmas. Make sure your site offers coupon codes or specials for instant savings that will draw the customer into your website.
- Include Ratings & Reviews: More often than not consumers will always go online and research a product before they make a purchase. Publish product ratings and reviews on your website – customers place high value on the opinions of others.
- Create a Stronger Web Presence: In 2010 it’s predicted that over 135,000 retail stores will close. You need an online store because that’s where consumers are which ultimately means that’s where the money is. If your store isn’t online then you will lose money to the competition.
AIS Media has been helping businesses cut costs and increase productivity since 1997. With consultants worldwide, AIS Media assists retailers with e-Commerce websites and their Internet strategy and development. To contact an AIS Media consultant in your area click here.
