WSBC 1240AM in Chicago interviewed AIS Media CEO, Thomas Harpointner, regarding the future of the Post Office. Highlighting consumer and business trends in online and email usage, Harpointner’s comments included :
“Today, banks are encouraging online bill pay and customers are placing orders online rather than sending checks in the mail.” This in conjuction with a decrease in traditional advertising being sent by mail, the USPS is under very heavy pressure. “It’s really a sign of the times, ” says Harpointner.
“At AIS Media we have hundreds of consultants that have been helping businesses over the last ten years leverage the internet to cut costs.” By providing Internet services like search engine marketing, professional website development, and email marketing, our consultants are able to provide businesses with tangible and measurable bottom line results that postal mail cannot offer.
Here are some of the key points Thomas Harpointner covered during the interview:
- Most business have been forced to seriously evalute costs and and for many replacing postal campaigns with online marketing campagins makes the most sense.
- Businesses will continue to shift their operations online with email marketing, search engine marketing, and e-commerce where they can get a higher return on investment and the ability to instantly track their campaigns
- The Post Master general announced that nine billion fewer pieces of mail were ciruclated through USPS in 2008