April 20, 2009

AIS Media, Inc., CEO, Thomas Harpointner, was featured in Cosmetic News, discussing future Internet strategy for the beauty retail industry. Harpointner noted the change in consumer shopping behavior and how it is shaping retailers' online and brick and mortar strategy. His statements included:

Consumers are savvier than ever, and strategies should reflect the complex way people now shop, suggests Thomas Harpointner, ceo at interactive marketing company AIS Media. "Since more consumers are accessing internet via mobile devices, we’re literally seeing consumers doing pricing checks right in stores. This puts heavy pressure on retailers because they won’t get a second chance," he says. And since retailers have been dramatically reducing inventories, at times carrying only a few products from a range, many brick-and-mortar stores now "look more like showrooms", he says, arguing that the web is becoming a primary, rather than a secondary, channel.

To read the full story visit: Recession Rewrites Rules in Beauty Retail

About AIS Media
Founded in 1997, AIS Media is an Internet marketing and web services company that provides businesses award-winning web site development, email marketing, lead generation, e-commerce and search engine marketing solutions. The company has developed a suite of Web-based applications under the proprietary "Excerpo" brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.

© 2009 AIS Media, Inc.