September 26, 2008

AIS Media CEO, Thomas Harpointner, was interviewed by Calgary Herald to discuss how businesses in the auto industry need to effectively manage their web sites with consistent improvements in order to meet consumer’s standards in today’s marketplace. His statements included:

"The Big Three U.S. automakers have all had a bad year," Harpointner says. "And, yes, that has a lot to do with the economy, but also with their failure to adjust (their websites). Ford, GM and Chrysler -- all three websites look like the same guy designed them. Sure, they're pretty and they're flashy, but the sites are geared more toward a person who's still very early in the buying process.”
"When it comes down to helping establish final choices, the sites don't come through."

He figures that once at the dealership, customers are generally ready to buy, having already sold themselves by conducting their own online research.

"Most customers start researching a car and buy within 72 days," he says.

To read the full story visit: Tuned-up auto websites will attract online buyers

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.