October 21, 2008

E-commerce Times recently featured the article titled: “5 Tips for Getting E-Shoppers to Click on 'Buy'” written by AIS Media CEO, Thomas Harpointner. The article featured a list of top 5 "must-do's" every online retailer should embrace to meet the demands of today's more demanding consumer. Excerpts from the article included:

More consumers than ever are shopping online, but it doesn't mean they all buy online.
Studies show that the Internet influences more than US$3 of in-store sales for every dollar spent online. The Internet has given consumers the ability to make more educated purchases and get better deals, but many consumers still prefer to buy a product at a local store. Therefore, retailers need to develop an online marketing strategy that focus not only on selling customers online but also driving them to their retail store.

Forrester noted that almost $400 billion of in-store sales, or about 16 percent of purchases, are directly influenced by the Web -- and that number is predicted to surpass $1 trillion by 2012. So does this mean that the Web has become more vital to consumers for shopping rather than buying? What effect does this change have on retailers?

To read the full story visit: 5 Tips for Getting E-Shoppers to Click on 'Buy'

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.