November 26, 2008

AIS Media, Inc., CEO, Thomas Harpointner, was interviewed by Business Week, November 26, 2008, on his insight into the online retail (or e-tail) industry. Because of the economic downturn, e-tailers are rolling out innovative merchandising promotions to increase sales for the holiday shopping season and beyond. Harpointner's statements included:

GAP has managed to stay above the curve with a 15% increase in e-tail sales in the third quarter alone--accounting for 8% of the retailer's gross sales. GAP's success can be attributed to their aggressive email marketing campaign which drives consumers to their website, where "GAP decided to combine all of their offline brands under one umbrella," Harpointner said.

With a strategic email marketing campaign, online storefront consolidation of GAP brands (Banana Republic, Old Navy, and Piperlime), along with a free shipping offer on orders of at least $150, "shoppers have an easier experience" getting through the checkout process, AIS Media's Harpointner concluded.

To read the full story visit: Flat Holiday Sales for E-tailers?

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.