Smart Money Magazine interviews AIS Media CEO, Thomas Harpointner, about enticing customer purchases in a competitive online marketplace November 24, 2008 AIS Media, Inc., CEO, Thomas Harpointner, was interviewed by Smart Money Magazine, November 24, 2008, about the top six ways to attract online holiday shoppers with different cost-effective strategies. Harpointner's statements included: As shoppers begin their search for the ultimate deal, "this holiday shopping season is going to be very competitive" for e-tailers (or Internet retailers) and since "consumers are still in high-gas-price mode," capturing their attention will require more effort. One low-cost strategy to attract online shoppers is to offer shipping promotions, AIS Media's Thomas Harpointner says. Free shipping can get pricey for e-tailers, but to "help offset costs, offer free shipping only on orders of a minimum amount" which typically encourages shoppers to "spend more just to nab the deal." Alternatively, e-tailers can offer a "flat shipping rate" regardless of purchase quantities--a strategy that has worked well for the e-tailer giant GAP. The “six ways” included:
To read about the "six ways" in detail and for the full story visit: Six Low-Cost Ways to Attract Holiday Shoppers About AIS Media © 2009 AIS Media, Inc.
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