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AIS Media CEO, Thomas Harpointner, appears on FOX Business News to discuss how traditional retailers are using e-commerce to regain competitive advantage during the holiday shopping season

November 18, 2008

AIS Media, Inc., CEO, Thomas Harpointner, appeared on FOX Business News, November 18, 2008, to discuss how traditional retailers can leverage e-commerce growth in attracting consumers to both their website and retail locations. His statements included:foxbusiness_harpointner_aismedia_nov

The competition is fierce this holiday shopping season and retail growth remains about flat, at 2.2% this year, however, Harpointner said, "the great news for retailers that have a very effective web presence is that e-commerce is growing at about 5 times the rate of regular retail, so for websites that are e-commerce enabled and are doing a great job at attracting consumers" the outlook is very optimistic.

AIS Media's Harpointner commented that consumers are bargain-hunting using "the Internet as their primary way to window shop, so for every dollar they're spending online, the Internet is affecting about three dollars offline."

Not only is the Internet and email marketing a great way to drive traffic "to their website but also to drive traffic directly to their store," he said.

To view the full segment visit: Virtual Online Window Shopping

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.