May 07, 2008

AIS Media CEO, Thomas Harpointner, was interviewed by The Illinois Telegraph to discuss reasons why businesses of all sizes are turning to email for their marketing needs rather than postal mail. His statements included:

With an already shaky economy, a price increase will make it more difficult for small businesses to survive. Businesses will likely pass the cost onto the customer, resulting in higher prices for products or services. Another option is for businesses to scale back or even eliminate postal mailings altogether, which could result in less business.

Harpointner suggests businesses embrace technology and opt for e-mail campaigns. E-mails cost less to send, are easy to track and can quickly reach a significant number of people.

There are several advantages to e-mail advertising, he said. When people receive an e-mail, they are able to open it and interact with its contents.

To read the full story visit: Stamp Hike May Accelerate Digital Shift

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.