June 20, 2008

AIS Media CEO, Thomas Harpointner, was interviewed by CRM Buyer to discuss the benefits the Internet holds for the healthcare industry to better meet consumers needs. His statements included:

Still, it would be unwise for a company to assume that the move to verticals is stronger than it actually is, Thomas Harpointner, CEO of AIS Media, told CRM Buyer.

"I do agree that ultimately the Internet is going to break down into smaller and smaller components," he said. Yet basing an advertising strategy around micro verticals may be a losing proposition. "Healthcare? Sure. Real estate? Definitely. But, for example, doll house furniture? Not so much."

To read the full story visit: Homing In on the Healthcare Consumer's Needs

About AIS Media
AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media’s services and to locate a partner, visit www.aismedia.com

© 2008 AIS Media, Inc.